Founded in 1954, Assurex Global is an exclusive Partnership of the most prominent independent insurance agents and brokers in the world. With $28 billion in annual premium volume and more than 600 Partner offices, Assurex Global is the world’s largest privately held commercial insurance, risk management, and employee benefits brokerage group. That said, Assurex Global’s competitors have robust content marketing strategies and strong social media presences that drive prospective customers to their sites.
Assurex Global approached Two Wheels Marketing for help with raising awareness of their brand using social media marketing strategies. The Two Wheels Marketing team reviewed Assurex Global’s top competitors to better understand their social media strategies and techniques for engaging with clients on social media, and identified areas where Assurex Global could capitalize on their competitors’ weaknesses. Two Wheels Marketing also reviewed various facets of engagement on social media including: brand messaging, corporate graphical representations, tone, post frequencies, strategies of engagement and content mix.
Based on the analysis, Two Wheels Marketing established a social media strategy to help attract brand awareness and establish Assurex Global as an authoritative voice in the competitive insurance brokerage industry. With ongoing social media coaching from Two Wheels Marketing, Assurex Global implemented the strategy on the chosen social channels using solely organic posts.
In just the first 5 months:
- Twitter followers increased by 55.7%
- Twitter engagement increased by 176,200%
- 82% of all Twitter posts were retweeted reaching 855,630 Twitter users
- Facebook Likes increased by 12.7%
- Facebook post reach increased 1,131.25%
- Facebook engagement increased by 65,700%
- LinkedIn followers increased by 18.2%
- LinkedIn engagement increased by 178,800%
- Assurex Global is also now mentioned by industry influencers on social media, which is helping to establish Assurex Global as an authoritative voice in the industry.
“I have had the pleasure of working with Mark and the Two Wheels team on several occasions – most recently for establishing Assurex Global’s social media program. Mark and his team were very thorough and professional in all phases of the project – initial discovery; planning; execution/oversight; and measurement. In addition, his team is doing an excellent job in coaching/supporting our staff as they have assumed the hands on execution tasks. Prior to this engagement, I also worked with Mark on several SEO and SEM projects and would whole heartedly recommend his group to anyone seeking outsourced digital marketing service.” – Michael Sapienza, VP Marketing & Communication, Assurex Global