PPC & Paid Social Case Studies

  • In just 1 year, this home remodeling firm saw an 80% increase in conversions and reduced their cost per lead by 50%… (Learn how)
  • Online Retail – We increased sales transactions 638% from Google Adwords and 200% from Bing while maintaining the same Cost per Acquisition (CPA)…. (Read how)
  • This University client saw a 200% lift in leads and a reduction in cost to acquire them… (See how)
  • This surrogacy agency in Los Angeles saw over $600k in net revenue generated from our Facebook Ad campaigns in just the first 11 months… (See how)
  • Two Wheels lowered cost per leads by 50% while increasing the volume of leads for this commercial insurance agency using Facebook Ads… (See how)
  • In just the first 3 months, Two Wheels Marketing generated 228 new paying subscribers for this magazine… (Read more)
  • Leads generated for this B2B increased 218% over the previous year… (Learn how)
  • PPC campaigns helped generate hundreds of new leads for this Law Firm… (Learn more)
  • A consistent stream of new leads from PPC were generated for this Mobile Ad Platform to help supplement SEO campaigns… (Learn how)
  • This family law firm saw traffic increase 46% and a steady stream of qualified leads each month.. (Learn how)
  • This surrogacy agency in California saw an increase in qualified leads each month, while the cost to acquire those leads decreased… (Learn more)
  • This Healthcare organization increased traffic to their site, while lowering costs. They also received additional leads at a lower cost each month… (See how)
  • In just under 2 weeks, Two Wheels Marketing had generated enough job applicants for this B2B Cabinet Maker‘s job recruitment goals.. (Read more)

SEO Case Studies

  • This residential remodeling company increased their organic traffic by 750% and improved their search engine rankings substantially after just 1 year… (Learn how)
  • This Ohio university saw a 45% increase in leads for their Master of Science in Analytics program… (Learn how)
  • This online retailers’ overall organic traffic increased 38% from the previous year, generating an additional $1 Million in revenue… (Read more)
  • In just the first 6 months, total Google inbound links increased from 100 to almost 10,000… (Learn how)
  • In just 1 year, organic traffic increased 627% over the previous year for this B2B… (Read more)
  • Google organic traffic increased 600% and the number of unique keywords sending traffic increased from 872 to over 6K+ a month for this Internet startup… (Learn more)
  • This Los Angeles based law firm saw a 254% increase in monthly organic traffic, helping drive incremental leads… (Learn more)
  • Monthly Organic traffic increased over 195% for this mobile advertising platform… (See how)
  • This volleyball manufacturer saw a 160% increase in monthly organic traffic and monthly website goals increased by 187%… (See how)

Industry Digital Marketing Guides

  • Learn how Florists can Maximize online revenue with digital campaigns… (Read more)
  • Learn how Bankruptcy Law Firms can start generating quality leads immediately… (Read how)

Client Testimonials

the mobile majority“Mark was instrumental in helping The Mobile Majority construct the strategy for and execute against an inbound marketing plan that generated (and continues to generate) hundreds of B2B leads for our organization. His efforts and those of his team allowed us to rank organically in the top five results for dozens of keywords… and #1 for a handful of the most crucial (and competitive) phrases in our industry.

Mark is not only technically gifted in SEO and PPC, but he also understands the human component – putting himself in the shoes of the users that will be interacting with the pages he constructs. The end result: an inbound program that works. I highly recommend Mark and Two Wheels Marketing for any business serious about making their online footprint felt.” – Matthew Russo – COO at The Mobile Majority

nchannelMark’s knowledge and execution of SEO, PPC and social media strategy has been an integral part of nChannel’s marketing activity for the last 3 years. After quickly learning our industry and studying our competitors, Mark optimized our keyword campaigns, resulting in consistent traffic growth every month he’s been with us. Meanwhile he’s provided guidance on content and page design to maximize organic growth, referrals and conversions. Through his detailed weekly analysis, we are able to measure our success (measured in lead volume) and find new opportunities for growth. With is SEO expertise, business acumen, creative marketing skills, professionalism and just overall great personality, Mark is a rare talent in Central Ohio”Shilpa Marano – Chief Marketing Officer, nChannel


hss-logo-white-outline“We started working with Two Wheels Marketing in June 2014. As a result of their Google Adwords efforts, we have seen dramatic increases in a four month period. Visitor sessions have increased 45.7%, pageviews are up 46.44% and revenue is up 42%. If you’re serious about doing something to take your site and ecommerce to the next level, I highly recommend Mark and Two Wheels Marketing!” – Jim Kamnikar – Director of Business Development, Lubrication Specialties Inc.

assurex globalI have had the pleasure of working with Mark and the Two Wheels Marketing team on several occasions – most recently for establishing Assurex Global’s social media program. Mark and his team were very thorough and professional in all phases of the project – initial discovery; planning; execution/oversight; and measurement. In addition, his team is doing an excellent job in coaching/supporting our staff as they have assumed the hands on execution tasks. Prior to this engagement, I also worked with Mark on several SEO and SEM projects and would whole heartedly recommend his group to anyone seeking outsourced digital marketing service.” – Michael Sapienza, VP Marketing & Communication, Assurex Global

pcnation-logo“As an IT solutions reseller with a major presence online, we had fair penetration into organic search but realized that we needed additional outside support to help plan for future growth. Two Wheels Marketing was able to come in and identify structural and strategic improvements from an SEO standpoint to help index more of our pages, assist with duplicate content issues, provide overall site architecture improvements and on-page adjustments to help better target core product keywords in the search engines. As a result of his efforts and collaboration with our development team, our organic search traffic saw meaningful improvements over the previous time periods. When making recommendations or implementing strategies, Mark and his team look at the entire picture, not just one aspect of your business. I would recommend Two Wheels for general SEO and online marketing consulting.” – Medwin Dayan, CEO PCNation.com

Hennig Ruiz Law Firm“Mark is a highly responsive and detail-oriented professional who has helped our firm greatly during our growth phase.” – Brandon Ruiz – Hennig Ruiz Law Firm


brand-thunder-logo“Mark has not only executed our SEO/SEM strategy, he basically developed. As a startup, we all wear multiple hats and operate on gut instinct and Mark just jumped right in and made an impact day one. He not only executes but he communicates results effectively. He does not need day-to-day management and is one of the most effective consultants I have ever come across.”Patrick Murphy – CEO BrandThunder

crestleaf-logo“SEO is a critical marketing channel which has driven numerous opportunities for our business.  Two Wheels Marketing has consistently created high quality content and led social media and outreach efforts that have helped our company attract new customers.  Their marketing efforts have also sparked the interest of others and directly resulted in positive inbound inquiries from several major players in our highly competitive space.  SEO is a long game and it’s often difficult to attribute credit to this channel.  However, Two Wheels Marketing has more than delivered for us.  I would highly recommend working with Mark and his team.”   – Ryan Mapes – CEO of Crestleaf

2011114748franciscan_media_logo-pIn our continuing work with Mark and Two Wheels Marketing we have seen impressive results from his wisdom and innovations in digital marketing. He has relentlessly pursued new customers, always mindful of improving our cost of acquisition.

Franciscan Media has been around since 1893. Survival for this long can be attributed to the organization’s continued relevance and willingness to adapt to change. Mark and Two Wheels Marketing have been a big help, bringing us to a new online audience through PPC search and display.

I would highly recommend Mark for his professionalism, attention to detail, and responsiveness. But, what truly sets him apart is his focus on our goals above all else. – Ray Taylor, Director of Sales, Marketing & Customer Experience – Franciscan Media

Two Wheels created an SEO assessment/report for our company 3 years ago that was instrumental in helping our organic traffic grow tremendously. They have been such a great tool during our work with SEO and Pay Per Click. I highly recommend Mark & Two Wheels Marketing if your company is interested in digital marketing. – Amanda Roehrenbeck – Social Media Director – Sports Imports

circle-logo“Mark has been a great asset to our online marketing efforts and a supremely responsive and consistent vendor for our web-based advertising and marketing efforts. His suggestions and consultations we’re easy to understand and actionable and his work on our behalf helped us grow our web traffic and lead rates by double-digits consistently month-over-month. He is a highly recommended resource for creating value and return on any investment in building a digital presence that matters. We will definitely be relying on Two Wheels Marketing again in future!”Tristan Kinsley – VP of Development at D.P. Dough

“SEO consultants are a dime a dozen – most will cover the basics, but Mark is different. In our first year, we averaged 45 inbound leads each month without relying on additional paid lead gen programs. Mark focuses on getting your web pages optimized first, but quickly moves on to creating new opportunities for content placement with complimentary sites. Mark’s plans drive results. He’s an excellent writer and can quickly take on content development when needed.”Lisa Steinhart – Business Development Director at Socius

“Simply put, Mark ROCKS! He was super helpful in auditing our SEO efforts and ensuring significant improvements via his recommendations. He also helped us setup and manage our PPC campaigns and the reporting behind it all. Very efficient, very insightful and a great partner! I would absolutely work with Mark again and have recommended him to others.”Matt Armstead, Founders Factory

“Mark is an outstanding contributor to a team bringing strategic vision to SEO, SEM and online marketing, and then distills that vision into actionable steps. Results are measured, improved and re-implemented. There is always a quantifiable ROI to the contribution Mark makes – a tremendous asset to have.” Kevin Dwinnell – Product & Marketing Strategy at Taivara

“I would recommend Mark to anyone. He is 100% focused on results that matter to a business. He understands the online universe extremely well and if he isn’t familiar with something he takes the time to learn it. He did not feel like a consultant. Instead, he felt like a true member of my team. He was focused on getting the job done right vs. doing the job in the time he allotted. He was always professional and delivered everything on time or early.”Adam Goldberg – CEO of Offers By Me

“Mark Subel is a search engine optimization guru. I enlisted Mark’s help for my law firm’s website, which was new at the time. By following the detailed instructions that Mark set out for me, I was able to climb from obscurity to the first page of Google rankings for all of the search terms I was targeting. In addition to being highly skilled, Mark is responsive and great to work with. I enthusiastically recommend him!” – Matt Crumpton, Managing Partner Crumpton Law LLC