Have you ever wondered why the numbers in Google Analytics and the numbers in your ads platform like Google Ads or Facebook Ads are often different? From conversion to goals, clicks to sessions, why doesn't Google Analytics, Google Ads and Facebook Ads data line up?
In this post, we are going to
- Provide an overview of how Google Analytics, Google Ads and Facebook Ads report their data
- Discuss the common discrepancies you may see in each platform
- Briefly discuss "attribution" as it relates to conversion and goal tracking
- Provide some guidance on which data you should use for your click and conversion tracking