Google Rolls Out “BERT” Search Algo Update Google has made the biggest change to its search algorithm since the company introduced the “rankbrain” update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly?
Google Ads – Say Goodbye to the “Average Position” Metric Google announced in August that they were going to get rid of the average position metric, which provides advertisers an idea of their average position on the “paid” search results on Google relative to other advertisers. If you had an average position of 1.8, you … Continued
This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand. Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have … Continued
This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below! Incorporating Low Volume Keywords Into Your SEO Strategy Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low … Continued
Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below! New Research on the State of Paid Social Advertising The State of Paid Social report for 2019 shows that 97% of marketers … Continued
Writing great SEO blog content is often an important strategy for businesses online. Not only is a well-curated blog a good way to build and add expertise to your brand, it is one of the most effective ways to drive targeted traffic to your site. But one of the questions we hear frequently from businesses … Continued
Writing SEO-friendly blog posts for a business website can be confusing. While you may already know that keyword research is an important part of acquiring new leads and customers online, you may not know how to use the right keywords effectively. Publishing blog posts is just one small part of the big SEO blogging puzzle. … Continued