Coronavirus Impacting Your Digital Marketing? Here Are 7 Things to Consider

As the Coronavirus affects all of us, you may be wondering how will this impact your digital marketing strategy?

No one has an exact playbook for what to do, and we’re all figuring it out as we go.

That said, as always with digital marketing, data can steer a lot of your decision making. But in addition to that, it's helpful to understand some key digital marketing fundamentals as you chart your path forward.

Below, we’ve outlined 7 things to consider with your digital marketing campaigns, in the hopes that you can make the most out of this unprecedented time in our history. (more…)

SEO & PPC Monthly Roundup - July 2019: Low Volume Keywords, Changing URLs, and Mobile Page Speed

This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below!

Incorporating Low Volume Keywords Into Your SEO Strategy

Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low competition. You may not want to ignore those low volume keywords, and instead look for opportunities to use them to generate targeted traffic and more leads for your website.

Low volume keywords can give you a unique opportunity to target highly relevant terms  that your competitors likely aren’t targeting at all. Targeting these keywords won't likely lead to a large increase in new website visitors, but you’ll have a good chance of ranking for those terms and converting that small number of visitors into customers.

Read more benefits of targeting low volume keywords on Search Engine Land: Why it’s worth targeting keywords with no-to-low monthly search volume

Importance of Keeping The Same URLs

We get questions all the time from clients about changing URL's and if that's OK for SEO. We typically always say the same thing - keep the URL's the same if you can do it, otherwise implement a thorough and robust 301 redirect strategy to try to maintain your rankings and current traffic levels. And now one of Google's own also says the same thing, John Mueller of Google recommends to keep the same URL's if you can do so, for the long run.

Read more on Search Engine Roundtable: Google Says Keep The Same URLs For The Long Run

Mobile Page Speed Can Affect Organic Traffic

If you feel like you have been doing everything right but keep seeing a steady decline in organic website traffic, it might be time to take a closer look at your mobile page speed.

Last year, Google rolled out its Speed Update, which impacted the mobile search rankings of the slowest of sites on the internet. This means that Google is ranking your site based on its mobile experience and slow speeds must be addressed. So how do you determine if your mobile page speed scores are affecting your organic website traffic? And, if your score is low, what can you do to fix it?

Read more on Search Engine Land: Low mobile page speed scores may be killing your traffic

Need help growing your business online with SEO and PPC? Get in touch with our team for a consultation.

SEO & PPC Monthly Roundup - June 2019: State of Paid Social, Google’s Diversity Update, Fake Google Maps Listings

Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below!

New Research on the State of Paid Social Advertising

The State of Paid Social report for 2019 shows that 97% of marketers are now investing in social advertising. This is up 10% from last year. The most popular social ad platforms include Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter and Snapchat. This past year, Quora and Reddit have joined the social advertising mix by releasing their own ad formats.

While Facebook is still the top platform when it comes to ad dollars spent, investments in platforms like YouTube, Instagram, and Quora are growing.

Read more on PPC Hero: New Research! The State of Paid Social

Google’s Diversity Update Did Impact Search Results

In early June, Google announced that it had updated its search results to show a more diverse set of search results, which means Google would aim to show no more than two results from the same domain in the top results for a particular search query.

A recent study shows that this diversity update is indeed having an impact on Google’s search results.  The study showed that you are half as likely to see 3 listings from the same domain in Google search results since the update rolled out. Keywords returning more than three URLs from one domain in the top 10 are now effectively zero.

This is good news for smaller websites because they now have a better chance to rank for keywords that used to be dominated by large websites. A more diverse set of search results gives more domains an opportunity to rank for a given keyword, which allows more sites to compete in Google search.

Read more on Search Engine Land: Searchmetrics: Google’s diversity update did impact search results

Fake Google Maps Listings Hurt Real Businesses and Consumers

The Wall Street Journal recently reported that Google Maps contains about 11 million illegitimate local listings. These fake listings push real businesses further down the local search results, impacting their ability to reach customers.

Google is aware of the problem and says it has taken down over three million fake business profiles and is developing new ways to fight scammers. The company also encourages users to flag suspicious profiles for removal.

How can real businesses stand out amongst these fake listings? The best way to outrank the fake listings is to build a legitimate brand online and diversifying your local presence. Some local businesses have also turned to paid advertising to regain search visibility and outrank fake listings.

Read more on Search Engine Land: Millions of fake Google Maps listings hurt real business and consumers

Need help growing your business online with SEO and PPC? Get in touch with our team for a consultation.

SEO & PPC Monthly Roundup – March 2019: LinkedIn Ads Interest Targeting, New Google Ads Keyword Planner Features & a Google Algorithm Update

Happy Spring! This month, we’re sharing important updates regarding LinkedIn Ads targeting, new Google Ads Keyword Planner features, and Google’s March 2019 algorithm update. Read these great SEO and PPC news articles below!


SEO & PPC Monthly Roundup – February 2019: Google's New Click Share Metric, Why You Should Care About Visual Search & a Better Way to Report Google My Business Spam


This month, we’re sharing with you a wealth of knowledge concerning a new Google Search campaign metric, the value of visual search, and a better way to report Google My Business spam. Read these great SEO and PPC news articles below!


SEO & PPC Monthly Roundup – January 2019: Google Search Console Updates, Declining Organic CTRs & Future SERP Changes


This month, we’re sharing a variety of industry articles on SEO and PPC topics including the new Google Search Console, the decline in organic clickthrough rates, and how to prepare for the SERP of the not-so-distant future. Read these great articles below!


SEO & PPC Monthly Roundup – December 2018: Google Pay-for-Conversions Bidding, the Domination of Voice Search & Mobile Search Tactics for 2019

Happy New Year! We're kicking off 2019 by sharing some helpful industry insights and updates to aid your SEO and PPC efforts in the new year. Read these great articles below.


SEO & PPC Monthly Roundup - November 2018: Google Local Search Study, 2019 SEO Trends, Infographics & New PPC Metrics

SEO & PPC Monthly Roundup for November 2018This month, we’re sharing a variety of industry articles on SEO and PPC topics including results from a Google local search study, SEO trends for 2019, how infographics can still aid your company’s link building efforts and how four new metrics can help you review the actual position of your PPC ads on the search results page. Read these great articles below!