How to Run Lead Ads As Part of Your Digital Marketing Strategy

Want lower cost per leads on paid social platforms like Facebook, Instagram, TikTok and Snapchat? But struggling to get enough leads for your budget?

In this video, I’m going to share with you a simple ad format you can use to get more leads with a lot less cost so stay tuned.

Hi I’m Ryan Whiteside, Director of Digital Marketing at Two Wheels Marketing.

Whether you’re a dentist, chiropractor, lawyer or other service based business, you want one thing with your digital marketing budget… leads, leads and more leads.

Yes, you want quality leads, but perhaps you’ve run campaigns and just aren’t getting enough or even no leads at all.

When this happens, all is not lost my friend. In fact, there’s a little known ad type you could be running that can significantly cut down on your cost per lead. What is it?

It’s called Lead Ads.

These are ads that, instead of taking someone to your site or landing page after they click, keep you on the social media platform where they can complete a form without ever having to go to your site.

You can then use a third-party tool like Zapier to get an email notification, connect to a CRM, add to an email drip sequence and more.

Without a third-party too, all of these platforms pretty much only allow you to manually download the leads in the ad platform. That is definitely one big drawback to using lead ads, but the cost if using Zapier can be well worth it, especially as it compares to what you’re paying for the Facebooks ads themself.

Lead ads are available on all of the major social media sites, with some minor differences.

At the time of this video, Snapchat doesn’t have a thank you message after you submit. It simply closes the form.

Facebook, Instagram, and TikTok have this thank you page, and it’s great because it allows you the opportunity to then send someone to your site, download a PDF or guide you promised them, or whatever other strategic place you want to send them.

So you can capture their information like name/email/phone from the form, but then you can also send them to the site afterward which can be a really nice combination.

What Makes Lead Ads Work So Well?

The reason Lead Ads perform well is a variety of factors. First, it’s much easier for the user to submit their information.

With a normal ad, they click the ad, which takes them to a landing page on your site, and then they manually type in their information.

With a Lead Ad, they see the ad, their information is usually pre-filled already because the platform already knows what their name-email-phone is when they opened an account. The user doesn’t have to wait for a page to load. It’s all right there in the platform, so it loads really fast.

Bottom line, they can provide their information in a matter of seconds if they have an interest.

Lead ads are especially a great option if your site is limited in what you can do. If your landing page takes awhile to load, is cluttered, isn’t the most mobile-friendly, etc. this can hurt conversion rates. And again, these aren’t issues you’re dealing with when it comes to Lead Ads.

So What Issues Have We Found Running Lead Ads?

It’s not all rainbows and sunshine with Lead Ads. There’s a reason why we often use a combination of lead ads and sending people to the site.

For starters, the third-party Zapier use contributes to some additional ad costs. But besides that, generally we’ve found leads to be of lesser quality than the more traditional leads.

This makes sense, as someone going to your site and manually typing out their information has put in a lot more effort, and is more committed than someone who’s information was pre-filled and they basically just have to hit submit.

We’ve worked with clients who tell us they have a harder time getting the leads communicate back with them, whether it’s phone, email or text.

Often, the cost-per-contact reached is still better than the normal, send to your site leads. Still, it takes a good outreach process to make sure you’re not wasting too much time on unresponsive leads. Or a good pre-qualifying question or two to ensure lead quality.

We’ve actually helped some clients fully automate this process, sending emails and text messages, so they only have to call and follow up with leads that respond.

How to Integrate Lead Ads into a CRM

Now that you know the benefits and pitfalls, here's how to integrate with a CRM and other tools with Zapier.

First, you'll connect the Facebook Lead Ads app...

Zapier provides a step-by-step dropdown where you'll select your ad account, Facebook page, and and the Lead Ads form you want to use. (Note: Zapier will automatically create the "Webhook URL" you see below)...

In Step 2, you'll select the CRM you want to use, or in this case, we're connecting with ActiveCampaign which is a marketing automation tool. This is where you'll need to match the Facebook Lead Ad form fields with what's in ActiveCampaign.

This should be mostly straightforward (e.g. Email Address -> Email, Full Name -> Full Name, Phone Number -> Phone Number, etc.)

Optionally, you can integrate multiple CRMs or tools at the same time. You can also set an email notification alert with each lead that comes in, which you're unable to do in Facebook's platform by default.

Here we've connected it to Smartsheet, which keeps an updated spreadsheet of all the leads that have come in. With each new lead, it adds a new row to the top of the spreadsheet...

After that, you save and turn on your Zap and you're ready to go!

Setting Up TikTok Lead Ads

When it comes to setting up TikTok Lead Ads, first, if you want the leads to integrate with a CRM, get an email notification, etc., see the section above.

Below is a quick walkthrough of creating the lead ads form in the TikTok ad platform...

You'll then setup your campaign and ad setting targeting like any other ad campaign. The unique step with lead ads will be at the ad level, where you'll need to create an "Instant form"...

You'll have several options, but essentially you're...

adding headlines, copy and an image
creating the questions
adding a link to your privacy policy (required)
including copy and a link on the Thank You Screen

With the questions, the basic user information like name, email and phone are pre-populated since TikTok already has that information when someone opens an account.

The Thank You Screen is a great opportunity to get people to go to your website, or deliver the asset (guide, checklist, etc.) that enticed them to enter their information to begin with.

Finally, everything else should be the same like uploading an ad image, writing a description, etc. You won't have to put in a URL, obviously, because TikTok will open the form you just created instead of taking them to your site.

Setting Up Facebook Ads Lead Ads

Setting up Facebook Ads Lead Ads are a breeze and Facebook makes it really easy to do so directly on the ad level. However, first you'll need to ensure that at the ad set level, you select "Instant Forms".

Instant Forms FB Lead Ads — Instant Forms Facebook Lead Ads

Once that's selected, you just create your Facebook Ads a per normal with associated headlines, primary text, images/video, and etc. The only difference with lead ads is that you are going to create the form while you're creating the ad by finding the "Instant Form" section and clicking "create new".

From there, you can customize the form and populate it with the pre-qualifying questions that make the most sense for your business. Facebook Ads provides multiple types of questions you can use from multiple choices, short answers, conditional questions and even appointment requests. You'll want to customize the form with your branding and think through the best types of questions that will yield the best types of leads for your business.

Don't Forget: Make sure you have a privacy policy on your website, as this is a requirement for Facebook Lead Ads.

After creating the form, you're ready to launch your campaign and start generating leads directly from Facebook Ads, without someone having to leave Facebook!

Setting Up Snapchat Ads Lead Ads

With Snapchat Ads, again, our campaign objective is going to be Lead Generation...

In the Ad Set, you set the targeting as you normally would. When you create an ad, you'll see a "Design Your Form" section where you'll create your form step-by-step...

One important point, currently Snapchat does not support a "Thank You Screen". As soon as someone submits the form, the window closes and they go back to where they were before engaging with your ad.

Google Ads Lead Ads

Up until this point we've talked only about lead ads for paid social platforms like Facebook, TikTok and Snapchat, but Google Ads also has an option to generate leads directly from their ads in the search results - without a user having to clickthrough to go to a website.

Below you'll see a Google search ad for a local kitchen remodeling company with the lead ad extension (asset) towards the bottom. When a user clicks that "Get Free Kitchen Consultation", a form pops-up where they can quickly and easily enter their information.

Google calls their lead ads, "lead forms", and they are located in the extensions (now called "assets") section of the Google Ads backend. Simply navigate there and click the "+" button to start creating your first Google Ads Lead Form Ad.

When a user clicks the lead form extension, a form pops right up for a user to enter their information. You can set functionality on the backend of Google Ads, so that their contact information (name, email, phone) from their Google Account is pre-filled when they click the lead form extension. This obviously improves conversion rates since a user doesn't have to manually type their information out and can just click submit with their contact information already pre-filled.

After a user fills out the form, they can still be redirected back to your site to learn more about your business. With Google Ads Lead Form Extensions, you can also use a tool like Zapier to automatically send the leads into your CRM vs. having to download them manually from the Google Ads backend. (Highly recommended!)

Don't Forget: Make sure you have a privacy policy on your website, as this is a requirement for Google Ads Lead Ads.

Summary on Lead Ads

To sum things up, Lead Ads are a great option for testing, especially if you find that your cost per leads are higher than you want sending people to your website.

Overall, you may get lesser quality leads because it’s much easier to submit their information. However, if you have a good sales process in place, and if you even can automate some of the initial emails and texts you send to people to weed out the unresponsive people, it can save a lot of time. Because regardless of where leads are coming from, you’re going to have leads that are impossible to reach.

Use Lead Ads as another tool in your marketing toolbox. It doesn’t (and probably shouldn’t) be your only paid social strategy. But especially if you have good tracking from lead to sale, it’s worth a test to see if…

you can get lower cost per lead
enough of those leads are turning into customers

Give Lead Ads an experiment if it’s right for you and it could be a nice supplement to your marketing strategy in the future.

And if you'd like help setting up a lead ads or any other digital marketing campaign, don't hesitate to reach out to us.

Are You Making These Money Wasting Mistakes on Google Ads?

Use These 7 Tips to Help Maximize Your Investment

At the time of this writing, we are in the midst of the Coronavirus pandemic sweeping across the country, with many states on lockdown. With the current uncertainty into the future, it's more important than ever for businesses to invest wisely in all areas of their business and to eliminate any unnecessary waste.

In this article, we want to help businesses running Google Ads campaigns to understand several areas where they may be wasting money, so they can ensure their money is being spent wisely.

Many times businesses will have someone internally take over the task of running Google Ads campaigns to save money by not hiring an employee, agency or consultant. But often times, they are wasting more money by not doing so.

Having either audited or taken over a number of Google Ads accounts in the past, we come across some of the same mistakes that end up wasting you money on your Google Ads campaigns.

Here are 7 of the most common: (more…)

Digital Marketing Leads Quality: Are All Leads Created Equal?

In this video we go over digital marketing leads quality, and the differences between an organic lead, search leads, Facebook leads and more. Then, how to determine if your digital marketing efforts are leading to actual business results.

Transcript

In this video, I'm going to go over where to get the highest quality leads with digital marketing. Stick around.

Hey Ryan Whiteside, Director of Digital Marketing at Two Wheels Marketing. One of the discussions we sometimes have with clients relates to quality of leads.

Often what happens when someone works with us, particularly a small local business, is they see an immediate uptick in leads.

Maybe they’re used to getting 3-4 leads come through the website, and now they’re getting 10-15.

Business usually picks up as well, but the lead quality from the 10-15 isn’t as high as the 3-4 that they’re used to.

So what gives?

Cold Vs Warm Traffic

Taking our local business again as an example, the 3-4 leads they were getting before working with us… many of those often came from someone Googling their name, coming to the site, and contacting them.

Perhaps their friend or neighbor recommended them, so they were already sold on our client’s business. This is what I call a warm lead, because they’ve had some previous knowledge or interaction.

This type of lead is great. You’ll take these kind of leads all day if you’re a business.

However, when it comes to growing your business… that’s often where a digital marketing agency comes in.

Depending on the business, we’ll often start by running Google Ads, so they start showing up on searches related to their business. For example, if they’re a home remodeler in Columbus, bidding on “home remodeler Columbus”, kitchen remodeling Columbus, and a whole host of other keywords.

Another place we may start is on Facebook Ads.

With digital marketing, the goal is to find qualified customers wherever they are online, and often that's on Facebook.

Here we’ll run ads to two different types of people: cold prospects and warm prospects.

With cold prospects, they’ve often never heard of our client before, or at least hasn’t been to our client’s website in a very long time, if it all.

The other audience is a warm prospect. Here they may have visited the website recently, but for whatever reason, they decided not to call, submit a contact form, or buy.

Finally, we may run ads on other platforms, like Microsoft, Google Display Network, Snapchat, or TikTok. We also may do some SEO, which is optimizing their site so they’re more likely to rank in search results for the listings you don’t have to pay for directly.

Now here’s where things get interesting, and the second thing I want to discuss.

Lead Source Quality

So are all leads created equal? Meaning is a lead that comes from a Google Search just as good as a Facebook lead? If a lead that saw a banner ad on a news website just as good as someone who did a search for your business on Bing.com?

From our experience, the answer is usually no.

Taking our columbus home remodeler for example, if for the same cost, we got 100 leads from someone on Google searching for “columbus home remodeler” and 100 leads from someone casually checking their Facebook account, we’d take the Google searches all day long.

The reason is the nature of the customer. Someone who does a Google search for “columbus home remodeler” is pre-qualifying themselves as someone that’s highly interested in home remodeling services. After all, it’s rare you would do that search, go to a home remodeling website, and fill out your information if you weren’t seriously considering getting home remodeling services.

Compare that to someone who goes on Facebook, is checking out what their friends or family are up to, then suddenly see an ad for a home remodeler. Then they click the ad, like what they see, and submit their information.

Yes, both leads ultimately did the same thing. However, with a Google search they actively had the intent of seeking out a home remodeler. And with Facebook, they had no intention at the time, but it was in the back of their mind to upgrade their downstairs bathroom someday, and the ad on Facebook reminded them of that.

Think about purchases you’ve made in your lifetime. Sometimes you’ve bought things that you were highly motivated and interested. Other times, you were on the fence, not really sure if it was something you wanted or needed.

It’s the same with leads. Yes, they both filled out a form, but some people are motivated to act now. And others are just inquiring about the possibility of one day maybe purchasing something.

Now, does this seem you should put all of your budget for Facebook into Google Ads? Absolutely not.

For one, leads on Facebook are often cheaper. So yeah, you the leads may be lesser quality, but if you’re getting 10 times as many for the budget, you may get real customers at a lower cost.

Second, you can reach a wider part of your potential customers on Facebook.

Someone that needs their teeth cleaned may not think to do a Google search for nearby dentists, but that Facebook ad they saw was just the push they needed to schedule an appointment.

But getting back to lead quality, if you just think about where the customer is in their purchasing decision, you’ll get any idea on how quality of a lead they are.

So Microsoft/Bing ads are similar to Google, because they’re actively seeking for a solution.

And Snapchat and TikTok are similar to Facebook, because they’re just seeking entertainment when your ad catches their eye.

Banner ads on the Display Network probably fall somewhere in the middle based on how you’re targeting them, which brings me to my final point…

Targeting and Offer Lead Quality

With all of these platforms, you can get more qualified leads by changing your targeting.

Take Google Ads for example. If you’re a dentist and you’re bidding on keywords like “dentist near me” or “dentist columbus Ohio”, those are probably pretty good leads.

But if you bid on a keyword like “medicaid dentist” when you don’t accept that type of insurance, yeah you may get some leads, but they aren’t going to be quality leads.

On Facebook, someone who has visited your site previously that you run a remarketing ad to is probably a good lead because they’ve expressed interest multiple times in your business.

And someone who calls you from an ad are more likely to be customers than someone who gives up their email to get a coupon. The former is much more committed to taking action now.

Conclusion

When it comes to lead quality online, all leads are not created equal.

But if you want to reach your total addressable market online, you’re marketing is going to have to reach some people that aren’t immediately ready to buy.

In a perfect world, you’d not only track where leads are coming from and how much it cost to get them, but also how many of them became customers. The closer you can tie marketing spend to revenue, the better.

Now, that’s not always easy. But at Two Wheels Marketing, we’re happy to work with a clients CRM, or help them get set up on one, so there’s transparency on both sides on where buyers are coming from.

If you’d like to chat with one of our experts, book a call and we’ll see if it may be a good fit working together.

Data Discrepancies in Google Analytics, Google Ads & Facebook Ads

Have you ever wondered why the numbers in Google Analytics and the numbers in your ads platform like Google Ads or Facebook Ads are often different? From conversion to goals, clicks to sessions, why doesn't Google Analytics, Google Ads and Facebook Ads data line up?

In this post, we are going to

Provide an overview of how Google Analytics, Google Ads and Facebook Ads report their data
Discuss the common discrepancies you may see in each platform
Briefly discuss "attribution" as it relates to conversion and goal tracking
Provide some guidance on which data you should use for your click and conversion tracking

(more…)

Should You Do Your Digital Marketing In-House or Hire a Marketing Agency?

In this video, we discuss the pros and cons of taking your digital marketing in-house, or if you should hire a marketing agency.

Transcript

What's up in this video. I am going to go over if you should do your digital marketing in-house by yourself, or if you should hire a marketing agency.

Hey there, Ryan Whiteside, director of marketing at Two Wheels Marketing. Now, first off, you're probably thinking, because I work at a marketing agency that I am going to suggest that you work with a marketing agency because of a conflict of interest. But if you watch the rest of this video, I think you will see that I am going to be as unbiased as I possibly can and show you the true pros and cons of each. So let's start with digital marketing in house and the benefits there.

So the first benefit is that it's cheaper.

Now I have to put this in quotes because there are some exceptions to this rule. So if you do your digital marketing in house and you are a bigger company, so you are a medium sized business, a large business, it may make sense for you to do your digital marketing and house because you probably have enough work to do that. You need at least one full-time person spending every hour that they can all week on the marketing. So if you hire a marketing agency, they're going to charge you likely $100, $150, maybe even $200 an hour. If you hire someone in-house, you likely are not going to pay that person that much per hour. They're probably making no more than $125-150K a year, which equates to $50-75ish dollars an hour. So by going in house and do you have a full line of work that someone could work on all day, every day, every week, every month, every year, then it may make sense.

The next benefit to going in-house is you will generally see faster turn arounds.

And kind of going back to what I said before. When you have someone in-house, that means they are fully dedicated to your business, which means if you have a marketing promotion or something fast that you need to get out, then they should be available to drop everything they're doing and work on that campaign. Contrast that to a marketing agency. Oftentimes when you're working with a marketing agency, they are working on multiple clients at a time. So if you have some last minute thing that needs done, or you're just in a rush for whatever reason, then that is a little bit harder for a marketing agency, because maybe some of their other clients have a last minute marketing push they want to do. And this is actually kind of common like black Friday, cyber Monday, those types of things, everyone is wanting to get everything done at once. So that is a little bit more difficult for marketing agency because they are juggling multiple clients, multiple projects and promotions.

The next one, and this is one of the biggest ones by going in-house is when you hire someone full time, they will start to gain a much better understanding of your business.

Because they are wrapped up in your business all day long, they start to really understand and grasp all of the things that are happening in your campaign. So they have a much deeper understanding of what has worked, what hasn't, what's currently working, what optimizations have been made, et cetera, et cetera, et cetera. They have a much deeper understanding because with a marketing agency, again, they're working on multiple clients. So only a certain part of their day is dedicated to your business. And because they're spending less hours on your business, they just don't have as deep of an understanding as someone who is dedicated to it and committed to it full time.

So on the agency side, one of the great benefits, there is an agency offers great value.

Now, I know I said that going in-house is cheaper, but that is only in certain scenarios, again, particularly with medium and larger businesses for a lot of businesses, small businesses, and even a lot of most medium businesses. You may not need someone to be fully dedicated, full time to do the marketing. So this is where a marketing agency can provide a lot of great value where you may hire them for, you know, 30, 40, 50 hours a month, and they can squeeze out and maximize that time and still get the same or similar results as someone who would be spending a lot of potentially wasted hours on stuff that is really low value tasks. So by hiring a marketing agency, maybe not hiring them full time hours to do the work, they could still get a lot done in the amount of time that you're paying them for.

The next benefit that marketing agency provides is experience.

So, as you might expect with a marketing agency, they are doing marketing all day long and contrast that with an in-house person where there may be some additional responsibilities on their plate marketing agencies, they live and breathe digital marketing. And not only that, they are working in a variety of different industries. Now there are some agencies that specialize in one industry, but the point is they are working on multiple accounts and that gives you an advantage because they can often take what they have learned from one account and apply that to your business. Contrast that to someone in-house only working on your business, yes, that has some advantages in that they can really dive deep into what you're doing, but there's also something to be said about agencies that are working on a variety e-commerce businesses, flower shops, lawyers, whatever. They can find something unique that they're seeing in one industry and apply it to your business.

And that could give you a unique advantage that maybe a competitor just doesn't think to do. The next benefit is probably one of the biggest benefits is a marketing agency is often experts. And by that, I mean, they're an expert in a wide variety of digital marketing. So you may initially need someone to set up your Google ads, campaigns, and you may need to hire someone full-time for that. And they work on that. Well, maybe you decide later that you also want to run Facebook ads or tick-tock ads or run a marketing automation campaign or some other aspect of digital marketing. Well, when you've hired someone, in-house oftentimes they may specialize in one thing and then they'll have to learn something else that you decide to do later. Contrast that with a marketing agency where they often have several employees who specialize in several different things.

So you are really in a way hiring a super expert. That's in a really good at every aspect of digital marketing, finding one person to do that is kind of like trying to find a unicorn. But with digital marketing, you, you kind of have that advantage because you know, someone is spending all day long on Google ads. Another person who's spending all day long on Facebook ads. Another person is designing websites all day long. Another person is a specializes in email or marketing automation, and they learn that craft and they become experts in those industries. So when your heart hiring a marketing agency, you're hiring experts that specialize and do those things all day long. So no matter what you want to do in digital marketing, you are fine. You will hire someone who is an expert because by default, because the marketing agency already has those employees at their disposal.

And that's another thing about going in house is you may hire someone who's really good at their job, and they do a great job. Well, if they leave, you're essentially back to square one. And there's a huge disadvantage. Compare that to a marketing agency. They have several employees. If one of their Facebook ads, experts leave, you still have the Google ads expert and the email marketer and all those people. And they probably have more than just one Google ads expert on the team. They probably often have two, three, four experts. They could just have another one of their Google ads experts fill in on your account, get cut up and you're ready to go. And you don't miss a beat. That is one of the big advantages with a marketing agency is they have so much talent at their disposal. You're always getting someone who knows what they're doing is an expert to take on your account.

So a few little other things that a marketing agency has an advantage of education and tools.

Digital marketing is always changing and it requires you to really keep up to date on things. Often the best education is paying for courses, going to seminars, doing all these things. And if you are hiring someone in house that is you're going to have to directly pay for their education. Similarly to run a really great agency, often marketing relies on paid premium tools, things like SEMRush, Ubersuggest there's so many tools out there. Spyfu and one of the great advantages particularly with tools is that oftentimes the way they're structured is you can buy a license to them and use them on multiple accounts. So take SEMRush. For example, one of their premium plans is $200 a month. Well, if you hired someone in-house, they would have to pay $200 a month and just run it on the one website, your business could try to sell it to a marketing agency where they pay $200 a month.

They can use that on 15, 20 different of their clients. So really they have the $200 a month. Only a small percentage of it is indirectly going to your account. So there's a massive savings by going with marketing agency, because they already have the license to the tool. They can just add your website and essentially it doesn't cost them any more to add you to their account. And that could be a huge saving. So you're getting the benefit. If it's a premium tools and you don't have to directly pay with them that you would, if you had an in-house person and the same with education, a marketing agency can send their Google ads expert to a conference and learn every advanced strategy there is to know about Google ads. Well, they can come back from the conference and apply that to every client that they have have.

It's one of the great advantages. So again, if you hire someone in house, you send them to the conference, you were paying the full amount of heck conference, sending them back, and they apply it to just your business. Whereas a marketing agency, you are not paying that person to go to the conference, but you are benefiting indirectly from their advanced knowledge that they're gaining from it because they come back and apply it to your account and all the other businesses that that employee is working in the agency on the clients. So I guess to summarize in-house is better. If you are working at a much bigger company where there's just a ton of work that needs done, and you need people to run it, a marketing agency is better if you're a smaller business or even a medium sized business, because you can hire someone for a set amount of hours.

And you're getting much better expertise because you're not just hiring one person who hopefully has a unicorn that knows everything about digital marketing. Instead, you're hiring an agency who has lots of different employees that specialize in lots of different things. And you're just getting more brainpower by going with an agency. Now, if you are interested in someone doing the digital marketing for you, and you're leaning towards a marketing agency to wheels marketing, we have worked in so many different industries. We manage millions of dollars of ad spend each and every year, we would love to get to know your business's particular needs. So if you are interested in contacting someone from our team to discuss your particular business, you can contact us here and we will get ahold of you. And we look forward to seeing if we can help you as a marketing agency, help with your business.

When to Use Google Ads or Facebook Ads

One question we receive quite a bit from clients is which digital marketing platforms they should be using to attract new clients or customers to their business. Inevitably clients ask us: Should I use Google Ads or Facebook Ads or both? Or none?

In this video and article, we will review the main differences between promoting your company on Google Ads or Facebook Ads and some things to consider before deciding what direction you should go. (more…)

8 Digital Marketing Strategies in 2021

In this post we're going to go over the strategies that are working right now that could be a core part of your 2021 digital marketing strategy.

#1 - Experiment with Less Conventional Ad Platforms

If you’re a serious marketer, you’re probably running Google Ads… You’re probably running Facebook and Instagram ads.

Customers live on those platforms, which is good. However, most marketers turn to those platforms first when it comes to their marketing dollars, which means it’s highly competitive and ad costs are at a premium. (more…)

Coronavirus Impacting Your Digital Marketing? Here Are 7 Things to Consider

As the Coronavirus affects all of us, you may be wondering how will this impact your digital marketing strategy?

No one has an exact playbook for what to do, and we’re all figuring it out as we go.

That said, as always with digital marketing, data can steer a lot of your decision making. But in addition to that, it's helpful to understand some key digital marketing fundamentals as you chart your path forward.

Below, we’ve outlined 7 things to consider with your digital marketing campaigns, in the hopes that you can make the most out of this unprecedented time in our history. (more…)

SEO & PPC Monthly Roundup – October 2019: Google's BERT Update, Lead Gen Ads, Facebook Search Ads

Google Rolls Out "BERT" Search Algo Update

Google has made the biggest change to its search algorithm since the company introduced the "rankbrain" update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly? (more…)

SEO & PPC Monthly Roundup – August 2019: New PPC Bidding Tool, Domain Leasing, Bidding on Your Brand

This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand.

Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns

Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have another bidding tool in their arsenal - Maximize Conversion Value. This new bidding feature aims to optimize for the greatest conversion value within your budget. Those who run eCommerce campaigns on Google Ads know that conversion value is associated with revenue and so maximizing conversion value is essentially helping to maximize your revenue. Per Google:

“To use or test out maximize conversion value, you’ll need to be using transaction-specific values or have set conversion values for the conversion types you’re optimizing for from the Conversion page under Tools.”

The Charismatic Charm of Luxury Casino's Live Dealers

Have you ever wondered what it feels like to step into a luxurious casino, surrounded by the glitz and glamour of high-stakes gambling? The thrill of the games, the anticipation of a big win, and the captivating atmosphere that envelopes you as you take a seat at the table. While not everyone has the opportunity to experience this firsthand, luxury online casinos are bridging the gap by offering an immersive and authentic casino experience, right at your fingertips. And at the heart of this experience is the charismatic charm of live dealers.

In this article, we will delve into the world of luxury casino's live dealers and explore why they have become a key element in the online gambling industry. We will discuss the benefits of playing with live dealers, such as the human interaction and personalized experience they provide. Additionally, we will uncover the technology behind the live dealer games and how it brings the excitement of a brick-and-mortar casino into your own home. So, whether you're a seasoned gambler or just curious about the allure of live dealer games, join us as we unravel the captivating world of luxury casino's live dealers.

The Allure of Personal Interaction: Exploring the Unique Appeal of Live Dealers in Luxury Casinos

The Charismatic Charm of Luxury Casino's Live Dealers is an unparalleled experience that brings the thrill of a real-life casino straight to your screen. With their captivating personalities and exceptional skills, these live dealers create an immersive atmosphere that keeps players coming back for more.

At Luxury Casino, the live dealers are carefully selected for their expertise and charisma. They are experts in their respective games, whether it's blackjack, roulette, or poker, and their passion for what they do shines through in every interaction. Their friendly and engaging nature makes players feel welcome and valued, enhancing the overall gaming experience.

What sets Luxury Casino's live dealers apart is their ability to create a personal connection with players. Through live chat features, players can interact with the dealers in real-time, asking questions or simply engaging in friendly banter. This personal touch adds an element of authenticity that is often lacking in online gaming, making players feel like they are part of a genuine casino experience.

Elevating the Casino Experience: How Live Dealers Bring Authenticity and Glamour to Luxury Casino Gaming

Experience the thrill of a real-life casino from the comfort of your own home with Luxury Casino's live dealers. At luxurycasinoslots.com, we pride ourselves on providing an immersive and authentic gambling experience that will leave you feeling like you're sitting at a high-end casino. Our live dealers are handpicked for their professionalism, charisma, and expertise, ensuring that every game is conducted with the utmost skill and charm.

When you play at luxurycasinoslots.com, you'll be greeted by a team of friendly and engaging live dealers who are dedicated to making your gaming experience unforgettable. Whether you're a seasoned player or new to the world of online gambling, our dealers will guide you through each game, offering expert advice and creating a welcoming atmosphere. With their charismatic charm, our live dealers will make you feel like a VIP, ensuring that every spin of the roulette wheel or deal of the cards is filled with excitement and anticipation.

Not only do our live dealers provide an unparalleled level of entertainment, but they also bring a personal touch to your gaming experience. At luxurycasinoslots.com, we understand the importance of human interaction, and our live dealers are here to make you feel valued and appreciated. From their warm greetings to their genuine enthusiasm, our dealers will make you feel like part of the luxurycasinoslots.com family, creating a sense of camaraderie that sets us apart from other online casinos.

The Human Touch: Understanding the Role of Live Dealers in Creating a Personalized and Engaging Casino Atmosphere

Experience the epitome of luxury and sophistication with Luxury Casino's Live Dealers. Our charismatic and professional dealers are the heart and soul of our live casino, bringing the thrill and excitement of a real-life casino straight to your screen. With their charming personalities and expert skills, they create an immersive and authentic gaming experience that will make you feel like you're sitting at a high-end casino table.

Our live dealers are carefully selected for their expertise and charisma, ensuring that every moment spent at our virtual tables is nothing short of extraordinary. Whether you're a seasoned player or new to the world of online gambling, our dealers are dedicated to providing you with top-notch service and a memorable gaming experience. Their friendly demeanor and engaging interactions will make you feel like a VIP, as they guide you through each hand and spin with professionalism and grace.

At Luxury Casino, we believe that the live casino experience should be nothing less than extraordinary. That's why our live dealers are equipped with state-of-the-art technology, delivering seamless gameplay and high-definition video streaming. From the comfort of your own home, you can enjoy the thrill of playing classic casino games like blackjack, roulette, and baccarat, all while interacting with our charming dealers in real-time. Prepare to be captivated by their charisma and let them elevate your gaming experience to a whole new level.

Unveiling the Secrets of Charisma: The Magnetic Pull of Live Dealers in Luxury Casino Settings

Step into the world of Luxury Casino's Live Dealers and experience the electrifying charm of their charismatic personalities. These professional dealers are handpicked for their expertise and charm, ensuring that every moment spent at the virtual tables is nothing short of extraordinary. With their engaging smiles, impeccable skills, and friendly banter, Luxury Casino's live dealers create an immersive and captivating casino experience like no other.

Interacting with the live dealers adds a personal touch to your gaming adventure, making it feel as if you are sitting in a luxurious land-based casino. Whether you are playing blackjack, roulette, or poker, the live dealers at Luxury Casino are always ready to entertain and assist you throughout your gameplay. Their vibrant personalities and genuine enthusiasm for the games create an exciting and enjoyable atmosphere, making each session feel like a special event.

Not only do the live dealers at Luxury Casino provide exceptional entertainment, but they also ensure fairness and transparency in every game. With their expertise and professionalism, you can trust that your gaming experience is in good hands. The live dealers follow strict protocols to guarantee the integrity of the games, providing you with a secure and reliable environment to try your luck. So, indulge in the charismatic charm of Luxury Casino's live dealers and elevate your online casino experience to new heights.

Bridging the Gap between Online and Offline: Examining the Role of Live Dealers in Merging the Best of Both Worlds in Luxury Casino Gaming

Experience the captivating allure of Luxury Casino's live dealers and elevate your online gambling experience to new heights. Immerse yourself in a world of luxury and sophistication as our charming and charismatic live dealers transport you to the glitz and glamour of a real-life casino. With their friendly smiles, professional demeanor, and expert knowledge of the games, our live dealers create an atmosphere that is both thrilling and authentic.

At Luxury Casino, we understand that the human element is an integral part of the casino experience. That's why we have handpicked a team of highly skilled live dealers who are not only experts in their craft but also know how to keep the excitement alive. Whether you're a seasoned player or new to the world of online gambling, our live dealers will guide you through each game with ease and make you feel like a VIP.

With our cutting-edge technology and high-quality video streaming, you can enjoy the thrill of playing your favorite casino games from the comfort of your own home. Interact with our live dealers in real-time, ask questions, and even engage in friendly banter – just like you would in a brick-and-mortar casino. The charismatic charm of our live dealers will make you feel like you're sitting at a high-stakes table, even if you're playing from your mobile device.

In conclusion, the charismatic charm of Luxury Casino's live dealers is undeniably captivating. With their professional expertise and friendly demeanor, these dealers create an immersive and authentic casino experience from the comfort of your own home. Whether you're a seasoned player or new to the world of online gambling, the live dealers at Luxury Casino will undoubtedly enhance your gaming experience. With their engaging personalities and flawless execution, they bring an extra layer of excitement and entertainment to the virtual casino floor. So why not take a chance and join in on the action? Visit Luxury Casino today and let their charismatic live dealers guide you towards a thrilling and rewarding gaming adventure.

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