Are You Making These Money Wasting Mistakes on Google Ads?

Use These 7 Tips to Help Maximize Your Investment At the time of this writing, we are in the midst of the Coronavirus pandemic sweeping across the country, with many states on lockdown. With the current uncertainty into the future, it’s more important than ever for businesses to invest wisely in all areas of their … Continued

PPC Advertising for Lead Generation vs. Other Advertising Channels

Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued

Average PPC Conversion Rates by Industry (Updated for 2020)

  Updated March 2020 PPC and Paid Social marketing software provider, Wordstream, has released average PPC conversion rates based on its most up-to-date report published in August 2019. Wordstream breaks down a variety of standard PPC metrics by industry including: CTR (click-through rate), Average Cost per Click (CPC), Conversion Rate, and Cost Per Action or Acquisition … Continued

Why Don’t My PPC Ads Convert?

A successful PPC campaign requires a number of different elements to make it successful; whether you need more leads, sales, or brand exposure. In this discussion, we’ll talk specifically about PPC “lead gen” campaigns which are designed to capture someone’s email address or encourage a phone call to your business. One of the biggest challenges when … Continued

Why Aren’t My PPC Ads Showing?

You’ve spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you’ve activated your PPC campaigns to start driving that targeted traffic to your … Continued

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