Want lower cost per leads on paid social platforms like Facebook, Instagram, TikTok and Snapchat? But struggling to get enough leads for your budget? In this video, I’m going to share with you a simple ad format you can use to get more leads with a lot less cost so stay tuned. Hi I’m Ryan … Continued
PPC Lead Gen Fails If you’re spending money on PPC (or paid social), you could be making common mistakes that are costing you thousands of dollars each year. Most of our clients come to us to help them generate more leads or more sales for their business, and one of the most effective ways to … Continued
One question we receive quite a bit from clients is which digital marketing platforms they should be using to attract new clients or customers to their business. Inevitably clients ask us: Should I use Google Ads or Facebook Ads or both? Or none? In this video and article, we will review the main differences between … Continued
Use These 7 Tips to Help Maximize Your Investment At the time of this writing, we are in the midst of the Coronavirus pandemic sweeping across the country, with many states on lockdown. With the current uncertainty into the future, it’s more important than ever for businesses to invest wisely in all areas of their … Continued
Google Rolls Out “BERT” Search Algo Update Google has made the biggest change to its search algorithm since the company introduced the “rankbrain” update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly?
Google Ads – Say Goodbye to the “Average Position” Metric Google announced in August that they were going to get rid of the average position metric, which provides advertisers an idea of their average position on the “paid” search results on Google relative to other advertisers. If you had an average position of 1.8, you … Continued
This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand. Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have … Continued
This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below! Incorporating Low Volume Keywords Into Your SEO Strategy Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low … Continued
Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below! New Research on the State of Paid Social Advertising The State of Paid Social report for 2019 shows that 97% of marketers … Continued
Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued
