Google Rolls Out “BERT” Search Algo Update Google has made the biggest change to its search algorithm since the company introduced the “rankbrain” update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly?
Google Ads – Say Goodbye to the “Average Position” Metric Google announced in August that they were going to get rid of the average position metric, which provides advertisers an idea of their average position on the “paid” search results on Google relative to other advertisers. If you had an average position of 1.8, you … Continued
This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand. Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have … Continued
This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below! Incorporating Low Volume Keywords Into Your SEO Strategy Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low … Continued
Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below! New Research on the State of Paid Social Advertising The State of Paid Social report for 2019 shows that 97% of marketers … Continued
Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued
PPC and Paid Social marketing software provider, Wordstream, has released an updated report on average PPC conversion rates as of 2018. Wordstream breaks down a variety of standard PPC metrics by industry including: CTR (click-through rate), Average Cost per Click (CPC), Conversion Rate, and Cost Per Action or Acquisition (CPA). If you’re not familiar with … Continued
A successful PPC campaign requires a number of different elements to make it successful; whether you need more leads, sales, or brand exposure. In this discussion, we’ll talk specifically about PPC “lead gen” campaigns which are designed to capture someone’s email address or encourage a phone call to your business. One of the biggest challenges when … Continued
You’ve spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you’ve activated your PPC campaigns to start driving that targeted traffic to your … Continued
So, you’ve finally seen the PPC light, done your research, talked to a few PPC agencies (hopefully us, too!), and your PPC firm is ready to push your campaigns live. But now, you likely have more questions than before you started the process! You’re probably wondering: What’s next? What can I expect to see? How … Continued
