Since 2010, the Two Wheels Marketing team has worked to develop digital marketing plans with a diverse set of clients who have come to us with one common need: a desire to meet their goals. Whether the goal is more sales, leads, website traffic, inbound links or engagement on social media, our digital marketing strategies have delivered valuable and measurable results for each clients’ unique vision.

We’re marketing chameleons, combining our strengths with the willingness to adapt to the ever changing digital marketing landscape to reach goals and outsmart the competition. Because every company we work with has different objectives, our digital marketing plans align with what matters most to each unique brand.

Whatever your needs, we can work as an addition to your in-house team, or an extension in areas where you don’t have the expertise. If you simply need an expert to manage your social media profiles, or are in need of a fully-integrated digital marketing solution, our team will deliver a plan that makes sense to you, while continually adjusting strategies to your changing needs and our real-time findings.

Our boutique agency setting offers your company the expertise you need, but with the attention you deserve.

Bing Ads Partner

Mark Subel

Mark is the principal of Two Wheels Marketing, and a 10+ year veteran in the digital marketing industry. Mark began as an affiliate manager in the uber-competitive online gaming industry, managing a team in the recruitment and management of 10,000 affiliates, which increased revenue by 350% in a 4-year period for the program. Mark developed his SEO skills during this time by developing his own affiliate websites and driving traffic through content marketing and SEO initiatives. After 6 years in the gaming business, Mark launched his consulting business and shortly after forming his own digital marketing agency, helping clients to increase website traffic, generate more sales, and increase leads through PPC, SEO and Social Media strategies. Mark and the Two Wheels Marketing team have experience assisting clients in various industries including: online retail, B2B, startups, ad agencies, and professional services. Mark, originally from the Cleveland area, lives in Columbus with his wife (who owns a hummus company) and 2 sons Elias and Ezra – and enjoys volunteering in his neighborhood, performing live music, and of course, riding his bicycle.

Learn more about how Two Wheels approaches digital marketing in Mark’s recent interview with best selling author Neil Howe, who has been featured on ABC, CBS, NBC and Fox as well as Small Business Trendsetters:

Listen to “Mark Subel – How To Utilize Search Engine Marketing and Paid Social Marketing To Grow Your Business” on Spreaker.


Rebecca Roebuck

Rebecca has over 10 years of online marketing experience with a diverse background in digital marketing, SEO, content strategy and inbound marketing. She worked for one of the first online marketing agencies in the Midwest with a specialization in social media marketing. During her professional marketing career, Rebecca has run successful inbound marketing campaigns and built an online presence for companies worldwide. Rebecca’s wide range of experience helps her create relevant content that helps companies effectively increase their online presence.

Team Partners


Rob is a 12+ year digital agency veteran with stints at some of the largest PPC & SEO agencies in the Columbus area, with experience in just about every industry including Healthcare, Retail, eCommerce, Financial Services and beyond. Rob specializes in PPC and Paid Search Strategy with additional expertise in SEO and Paid Social.

Jason Packer

Jason is an experienced problem-solver with a wide range of technical and analytical skills with expertise in the web development process, website analytics, and enjoys using a cross-disciplinary approach to help sites solve practical problems based on real-world data. Jason works with the Two Wheels team on advanced analytical tracking including goal tracking, conversion optimization; and technical SEO, including eCommerce and other large website audits. Jason also has his own consultancy at Quantable.

• Inbound Marketing Technology: SEO, SEM, Conversion Optimization
• Systems Architecture & Administration
• Digital Analytics

Services To Fit Your Needs

Search Engine Optimization (SEO)

Ranking in the top 10 on Google doesn’t mean much unless it’s delivering business value for you. (Learn more)

Pay Per Click (PPC) Marketing

There are plenty of potential customers who are searching for your product or service, and our targeted PPC marketing strategies can help deliver quality traffic to your site. (Learn more)

Social Media Marketing

Social media marketing is more than just posting status updates to Facebook and Twitter. (Learn more)