Our approach to SEO is a holistic one that incorporates SEO content, in-depth keyword research, link building, local SEO, and other effective strategies to help you meet your marketing goals. When we work on your SEO campaign, we do so with your main objectives in mind; whether you want to sell more products or drive more leads for your team to close. We focus first on your top priorities to develop strategies that help deliver on your goals. SEO is a long-term investment that can yield rewards for many years to come.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website to rank highly for keywords and phrases related to your core products or services on the search engines.
Why is SEO Important?
SEO is a viable marketing outlet that can grow your business online by bringing in more qualified leads, customers, and website traffic. With proper SEO strategies, you will appear higher in the search engine rankings when people search for your products or services. The result: greater brand visibility, business credibility, and trust. Studies show that investing in SEO can also result in better ROI than traditional advertising methods.
What can SEO Do for You?
Increase Website Traffic, Leads & Sales
When you work with us, our expert SEO team will ensure that your website is optimized for maximum SEO value. From structuring your site so it’s easy to understand, to implementing robust content marketing campaigns, each webpage will work to increase website traffic and boost your search engine visibility.
Our analytics and reporting tools will show you exactly what SEO is doing for your business — including how many people have clicked through to your website from organic search results. These tools allow you to accurately measure your ROI.
“Mark and the Two Wheels team have done an incredible job! They have helped increase our organic traffic to our Wittenberg MS in Analytics page, which increased the amount of inquires regarding the program. We have worked with others with low to no results! Highly recommended.”
– Maria Glassmeyer-Pabon – Graduate Marketing and Admissions Coordinator, Wittenberg School of Graduate & Professional Studies
|SEO Training Wheels||SEO Commuter||SEO Tour De France|
|Technical SEO Review|
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|On-Page SEO Adjustments|
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|Blog Posts/Pages per Month|
|Blog Posts/Pages per Month||2||4||6+|
|Local SEO – GMB Optimization Citations|
|Local SEO – GMB Optimization Citations||✔||✔||✔|
|Local SEO – GMB Review|
|Local SEO – GMB Review||✔||✔|
|Website Analysis & Insights|
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|Social Media Publishing|
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We will identify existing areas of concern for indexing or other SEO issues. This will ensure that your site can be accessed by search engines.
Technical Issue Maintenance
We will actively monitor any technical issues to ensure they are handled accordingly so your website can remain effective in the search engines.
We will recommend and make adjustments to your website content, title and meta tags, image tags and header tags to more effectively target the appropriate keywords.
We will optimize your local business listings to ensure they are listed (and optimized appropriately) in the major local directory sites like Google My Business and all major SEO directories.
Setup and integration of Google Analytics and Webmaster tools — essential for tracking the success of all campaigns and the health of your website.
Standard Link Building
Our team will work with you to develop a diverse link building strategy with the goal of increasing quality links pointing to your website.
Intensive Link Building
Our team will create “linkable” and share-worthy content such as infographics, interviews, and intent-based articles supported by email outreach to increase high-quality links.
We will research and select the most popular and effective phrases related to your business to target on the search engines.
We will manage the entire process of reaching out to industry websites and blogs with the intent of expanding brand recognition, increasing traffic, acquiring quality links and improving SEO.
We will develop a content plan and create content that targets additional keywords related to your business with the goal of increasing traffic and affirming you as an industry resource.
Two Wheels created an SEO assessment/report for our company 3 years ago that was instrumental in helping our organic traffic grow tremendously. They have been such a great tool during our work with SEO and Pay Per Click. I highly recommend Mark & Two Wheels Marketing if your company is interested in digital marketing.
– Amanda Roehrenbeck – Social Media Director – Sports Imports