Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued
Writing great SEO blog content is often an important strategy for businesses online. Not only is a well-curated blog a good way to build and add expertise to your brand, it is one of the most effective ways to drive targeted traffic to your site. But one of the questions we hear frequently from businesses … Continued
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Happy Spring! This month, we’re sharing important updates regarding LinkedIn Ads targeting, new Google Ads Keyword Planner features, and Google’s March 2019 algorithm update. Read these great SEO and PPC news articles below!
This month, we’re sharing with you a wealth of knowledge concerning a new Google Search campaign metric, the value of visual search, and a better way to report Google My Business spam. Read these great SEO and PPC news articles below!
On Tuesday, Feb. 5, we had the pleasure of teaching Wittenberg University Business Department students all about the basics of search engine marketing. The presentation included an overview of technical SEO, on-page SEO, link building, PPC, and Google Analytics. We had a great time with this inspiring, engaged group of undergrads! Are you interested in … Continued
This month, we’re sharing a variety of industry articles on SEO and PPC topics including the new Google Search Console, the decline in organic clickthrough rates, and how to prepare for the SERP of the not-so-distant future. Read these great articles below!
Happy New Year! We’re kicking off 2019 by sharing some helpful industry insights and updates to aid your SEO and PPC efforts in the new year. Read these great articles below.
How a Simple Strategy Helped Us Dramatically Increase Our Clients’ Leads The main goal for a number of our clients is more “leads.” Whether they’re a national manufacturing company or a local dental firm, many of our clients come to us seeking more leads from our digital services. Sure, our firm specializes in acquiring traffic through … Continued
Our fearless leader, Mark Subel, was recently invited as a guest on The Trust Factor radio show. In this episode, Mark discusses effective ways that businesses can utilize SEO, PPC and paid social ads to grow their brands online. Whether your business is looking for more leads, sales or exposure, you’re sure to learn some valuable … Continued