The Two Wheels Blog

Thoughts and Insights from the Digital Marketing World

Adapt content to AI and Zero Click Answers
Blog Post
Strategies to Adapt Content for AI-Driven Snippets & Zero-Click Answers
Search engine strategies have been shifting for a few years now, but we’re finally at the point where those who invested early in AI-driven search early, are seeing the benefits. And those who waited to see where consumer interest would go are feeling the pains of dwindling organic traffic and loss of important organic awareness. […]
Creative Refresh Strategy That Avoids Ad Fatigue
Blog Post
Build a Creative Refresh Strategy That Avoids Ad Fatigue on Paid Social
When you launch a paid social media campaign and see strong results initially, it might lead you to sit back, relax and enjoy the ROI. The problem with that method is that, with time, those results will start to lag as consumers scroll right on past your ads without a second thought because it simply becomes […]
Google Ads Campaign Types Explained
Blog Post
7 Google Ads Campaign Types Explained
Google Ads provides diverse ways to connect with your audience. Each ad type targets a different goal and engages customers in varying phases of the customer journey. Understanding the various Google Ad types can help PPC marketers maximize their budgets while experiencing the greatest ROI. Google Ad Types Explained We help businesses of all types […]
Hyperlocal PPC Strategies for Small Business - Targeting Cities, ZIP Codes and Radius Audiences
Blog Post
Hyperlocal PPC Strategies for Small Business: Targeting Cities, ZIP Codes and Radius Audiences
When it comes to getting the most return on investment (ROI) from your PPC marketing, thoughtful targeting and strategy make all the difference. Hyperlocal targeting helps companies get the most out of every dollar they spend because it ensures that the messaging and the people reading it are so precise, right down to the ZIP […]
AI in Search Results
Blog Post
AI in Search Results: Everything You Need to Know
AI is changing the way we do business, including how to rank in Google search results. If you Google something right now, chances are an AI overview may pop up ahead of the classic blue links. These overviews provide a short synopsis of queries related to the search term, summarized by Google Gemini. Given their […]
AI and SEO
Blog Post
AI and SEO: Everything You Need to Know
Unless you’ve been living under a rock, you’ve probably heard of artificial intelligence. This new technology promises to “revolutionize the marketing landscape” (ChatGPT’s words, not ours). In reality, it can be difficult to determine the best uses for AI in marketing—or how this technology impacts your ability to rank in search. To help, let’s take […]
Blog Post
Two Wheels Marketing has been named a 2024 Google Premier Partner
Columbus Ohio based digital marketing agency Two Wheels Marketing has achieved 2024 Premier Partner status in the Google Partners program. Two Wheels Marketing’s team of experts provides PPC, SEO, and Paid Social Media Advertising for clients in Columbus and across the country and world. "We are extremely honored to be included as a Premier Google […]
Google Ads PPC Settings
Blog Post
Google Ads Campaign & Keyword Settings Affecting Your PPC Results
Why are my ads not showing for the keywords I specified? Maximize your PPC results with our guide on Google Ads campaign and keyword match settings. Learn what campaign settings to watch out for and how to use match types to reduce wasted clicks and drive conversions.  Keyword match types and campaign settings are the […]
Small Business SEO
Blog Post
Small Business SEO Services: The Ultimate Beginner's Guide
If you're a small business owner, you're likely inundated with unsolicited emails from SEO agencies around the globe every day. Each one makes claims more grandiose than the last, promising incredible results in no time flat (red flag!)  The truth of the matter is that not all small business SEO services are created equal. So, […]
PPC Lead Generation
Blog Post
PPC Lead Generation Quality
You're getting leads, but are your leads quality? When running PPC campaigns to generate more leads for your business on Google Ads, Microsoft Bing Advertising, or even paid social platforms like Facebook Ads, TikTok Ads, and etc., one of the challenges can be making sure as many of the leads are as quality as possible. […]
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