The Two Wheels Blog

Thoughts and Insights from the Digital Marketing World

AI optimization content writing guidelines for 2026.
Blog Post
A Step-by-Step Guide to Writing Content for AI Optimization
How people search for information online is changing faster than it has in decades. And with that comes the need for businesses to rapidly adapt their online strategies to capture these new searches. Historically, everything focused on search engine optimization. But today, AI-powered search is where consumers are moving their habits to. With it, marketing […]
Learn what Google AI Max can do and what it's limitations are for advertisers.
Blog Post
What Is Google AI Max and How Does It Work?
Historically, search advertising revolved around keywords. You’d input the keywords that mattered to your campaign, and your ads would show based on how strictly or broadly you wanted to adhere to those keywords. Building a Google Ads campaign involved advertisers researching terms, creating ad groups, inputting negative terms, and refining as they saw campaign performance. […]
Meta Advantage+ is an AI tool for improving ad campaigns but it won't save a failing campaign.
Blog Post
Why Meta Advantage+ Won’t Rescue Your Failing Ad Campaigns
It’s the age of AI, and marketing is no exception. You can ask a platform to build an entire social media plan with pre-written posts for you or ask it to analyze your existing strategy. But when it comes to advertising, there are no shortcuts because AI is missing a crucial piece of information: who […]
Improve your underperforming Meta ads
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The Answer to Improving Your Underperforming Meta Ads Is Simpler Than You Think
Running advertisements on Meta can greatly impact the success of your business. Successful ads build awareness for your brand and its products, but also can – and should be – a sales driver when executed properly. Yet many brands find themselves running ads and viewing the expense as a cost of doing business. They don’t […]
Adapt content to AI and Zero Click Answers
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Strategies to Adapt Content for AI-Driven Snippets & Zero-Click Answers
Search engine strategies have been shifting for a few years now, but we’re finally at the point where those who invested early in AI-driven search early, are seeing the benefits. And those who waited to see where consumer interest would go are feeling the pains of dwindling organic traffic and loss of important organic awareness. […]
Creative Refresh Strategy That Avoids Ad Fatigue
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Build a Creative Refresh Strategy That Avoids Ad Fatigue on Paid Social
When you launch a paid social media campaign and see strong results initially, it might lead you to sit back, relax and enjoy the ROI. The problem with that method is that, with time, those results will start to lag as consumers scroll right on past your ads without a second thought because it simply becomes […]
Google Ads Campaign Types Explained
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7 Google Ads Campaign Types Explained
Google Ads provides diverse ways to connect with your audience. Each ad type targets a different goal and engages customers in varying phases of the customer journey. Understanding the various Google Ad types can help PPC marketers maximize their budgets while experiencing the greatest ROI. Google Ad Types Explained We help businesses of all types […]
Hyperlocal PPC Strategies for Small Business - Targeting Cities, ZIP Codes and Radius Audiences
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Hyperlocal PPC Strategies for Small Business: Targeting Cities, ZIP Codes and Radius Audiences
When it comes to getting the most return on investment (ROI) from your PPC marketing, thoughtful targeting and strategy make all the difference. Hyperlocal targeting helps companies get the most out of every dollar they spend because it ensures that the messaging and the people reading it are so precise, right down to the ZIP […]
AI in Search Results
Blog Post
AI in Search Results: Everything You Need to Know
AI is changing the way we do business, including how to rank in Google search results. If you Google something right now, chances are an AI overview may pop up ahead of the classic blue links. These overviews provide a short synopsis of queries related to the search term, summarized by Google Gemini. Given their […]
AI and SEO
Blog Post
AI and SEO: Everything You Need to Know
Unless you’ve been living under a rock, you’ve probably heard of artificial intelligence. This new technology promises to “revolutionize the marketing landscape” (ChatGPT’s words, not ours). In reality, it can be difficult to determine the best uses for AI in marketing—or how this technology impacts your ability to rank in search. To help, let’s take […]
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