The Two Wheels Blog

Thoughts and Insights from the Digital Marketing World

SEO & PPC Monthly Roundup for January 2019
Blog Post
Difference Between Keywords & Search Queries In PPC
When it comes to PPC (Pay Per Click) advertising, the key to success is maximizing your efficiency and understanding exactly how keywords and search queries can work together. Before you dive into the world of pay-per-click, it's important to understand the differences between keywords and search queries. Here is a break down of the main […]
This Landing Page Does Not Fail
Blog Post
PPC Landing Page Best Practices
For Increased Conversion Rates Picture your current PPC or Paid Social landing page with a conversion rate twice as high, going from the industry average of 2.35% to an impressive 4.7% performance. That's double the number of leads going to your business. Alternatively, you could get the same number of leads with half the ad […]
Average PPC Convesion Rates by industry from Unbounce.com
Blog Post
Why Don't My PPC Ads Convert?
A successful PPC campaign requires a number of different elements to make it successful; whether you need more leads, sales, or brand exposure. In this discussion, we'll talk specifically about PPC "lead gen" campaigns which are designed to capture someone's email address or encourage a phone call to your business. One of the biggest challenges when […]
Why Aren't My PPC Ads Showing?
Blog Post
Why Aren't My PPC Ads Showing?
You've spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you've activated your PPC campaigns to start driving that targeted traffic to your […]
ppc advertising for lead gen
Blog Post
PPC Advertising for Lead Generation vs. Other Advertising Channels
Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so […]
How to Integrate Keywords in Blog Posts for Maximum SEO Value
Blog Post
How to Integrate Keywords in Blog Posts for Maximum SEO Value
Writing SEO-friendly blog posts for a business website can be confusing. While you may already know that keyword research is an important part of acquiring new leads and customers online, you may not know how to use the right keywords effectively. Publishing blog posts is just one small part of the big SEO blogging puzzle. […]
Upsell Options Shopify
Blog Post
Shopify Upsell Conversion Tracking for Paid Ads
Are you using a 3rd party post-checkout upsell tool for Shopify? Are you using the standard "thank you page" conversion tracking If so, could be missing out on A LOT of conversions... around 30-50%! Why? When someone gets to your upsell page, they're given the choice of... Accepting the offer Declining the offer / visiting […]
Facebook Lead Ad Example 2
Blog Post
How to Run Lead Ads As Part of Your Digital Marketing Strategy
Want lower cost per leads on paid social platforms like Facebook, Instagram, TikTok and Snapchat? But struggling to get enough leads for your budget? In this video, I’m going to share with you a simple ad format you can use to get more leads with a lot less cost so stay tuned. Hi I’m Ryan […]
Blog Post
Google Ads - You Cannot Negative a Search Query with an Apostrophe
As PPC marketers, we are constantly reviewing our client's campaign performance to help them achieve their goals - typically more leads or more sales - at the lowest costs to achieve those goals. Among the many tasks and optimizations we conduct for our clients each month, reviewing search query reports is one of the most […]
ppc lead gen fails
Blog Post
Why Your PPC Lead Gen Campaign Isn't Working
PPC Lead Gen Fails If you’re spending money on PPC (or paid social), you could be making common mistakes that are costing you thousands of dollars each year. Most of our clients come to us to help them generate more leads or more sales for their business, and one of the most effective ways to […]
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