Shopify Upsell Conversion Tracking for Paid Ads

Are you using a 3rd party post-checkout upsell tool for Shopify? Are you using the standard “thank you page” conversion tracking If so, could be missing out on A LOT of conversions… around 30-50%! Why? When someone gets to your upsell page, they’re given the choice of… Accepting the offer Declining the offer / visiting … Continued

PPC Landing Page Best Practices

For Increased Conversion Rates Picture your current PPC or Paid Social landing page with a conversion rate twice as high, going from the industry average of 2.35% to an impressive 4.7% performance. That’s double the number of leads going to your business. Alternatively, you could get the same number of leads with half the ad … Continued

How to Run Lead Ads As Part of Your Digital Marketing Strategy

Want lower cost per leads on paid social platforms like Facebook, Instagram, TikTok and Snapchat? But struggling to get enough leads for your budget? In this video, I’m going to share with you a simple ad format you can use to get more leads with a lot less cost so stay tuned. Hi I’m Ryan … Continued

Why Your PPC Lead Gen Campaign Isn’t Working

PPC Lead Gen Fails If you’re spending money on PPC (or paid social), you could be making common mistakes that are costing you thousands of dollars each year. Most of our clients come to us to help them generate more leads or more sales for their business, and one of the most effective ways to … Continued

Digital Marketing Leads Quality: Are All Leads Created Equal?

In this video we go over digital marketing leads quality, and the differences between an organic lead, search leads, Facebook leads and more. Then, how to determine if your digital marketing efforts are leading to actual business results. Transcript In this video, I’m going to go over where to get the highest quality leads with … Continued

When to Use Google Ads or Facebook Ads

One question we receive quite a bit from clients is which digital marketing platforms they should be using to attract new clients or customers to their business. Inevitably clients ask us: Should I use Google Ads or Facebook Ads or both? Or none? In this video and article, we will review the main differences between … Continued

8 Digital Marketing Strategies in 2021

In this post we’re going to go over the strategies that are working right now that could be a core part of your 2021 digital marketing strategy. #1 – Experiment with Less Conventional Ad Platforms If you’re a serious marketer, you’re probably running Google Ads… You’re probably running Facebook and Instagram ads. Customers live on … Continued

Data Discrepancies in Google Analytics, Google Ads & Facebook Ads

Have you ever wondered why the numbers in Google Analytics and the numbers in your ads platform like Google Ads or Facebook Ads are often different? From conversion to goals, clicks to sessions, why doesn’t Google Analytics, Google Ads and Facebook Ads data line up? In this post, we are going to Provide an overview … Continued

Are You Making These Money Wasting Mistakes on Google Ads?

Use These 7 Tips to Help Maximize Your Investment At the time of this writing, we are in the midst of the Coronavirus pandemic sweeping across the country, with many states on lockdown. With the current uncertainty into the future, it’s more important than ever for businesses to invest wisely in all areas of their … Continued

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