Two Wheels Teaches Wittenberg Students the Basics of Search Engine Marketing

On Tuesday, Feb. 5, we had the pleasure of teaching Wittenberg University Business Department students all about the basics of search engine marketing. The presentation included an overview of technical SEO, on-page SEO, link building, PPC, and Google Analytics. We had a great time with this inspiring, engaged group of undergrads! Are you interested in … Continued

Improving Conversion Rates by Improving Website “Calls to Action”

How a Simple Strategy Helped Us Dramatically Increase Our Clients’ Leads The main goal for a number of our clients is more “leads.” Whether they’re a national manufacturing company or a local dental firm, many of our clients come to us seeking more leads from our digital services. Sure, our firm specializes in acquiring traffic through … Continued

Average PPC Conversion Rates by Industry in 2018

PPC and Paid Social marketing software provider, Wordstream, has released an updated report on average PPC conversion rates as of 2018. Wordstream breaks down a variety of standard PPC metrics by industry including: CTR (click-through rate), Average Cost per Click (CPC), Conversion Rate, and Cost Per Action or Acquisition (CPA). If you’re not familiar with … Continued

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