Facebook Ad Targeting Options – Full List

Facebook Ads Targeting Options List

Facebook ad targeting options provide a wealth of capabilities for businesses and marketers to hone in on the ideal user persona for their campaign goals. From demographic targeting, interest targeting, behavioral and more, there are an infinite number of possibilities for showing your message in front of the ideal audience. With all of those possibilities comes a cost, and that is knowing or understanding ALL of the different Facebook ad targeting options out there when you begin your campaign. We’re not going to lie, we do this all day for clients and the number of targeting options are STILL overwhelming.
 

Facebook Ad Targeting Options PDF

 

One of the biggest challenges to creating new campaigns is understanding and knowing every single targeting capability within the Facebook ads interface. Within each of the Demographic, Interest, and Behavioral targeting sections, there are literally tens of hundreds of options to choose from. And within the Facebook ads interface, you sometimes have to scroll through each one of those and “drill down” to see all the available options.

 

As a marketing agency doing this for multiple businesses, this is not ideal. One of our wishes was to be able to see ALL available targeting options on one page so we could more quickly determine the ideal audience targeting to choose for our clients. Sure, there are infographics and other sites that provide some targeting options, but we just wanted an easy to read text based outline of the targeting options so we could see them all on one “page”.

 

As of this writing (January 2018), these are all the (Major) targeting options for Facebook ads. There are many “sub-interests” not listed here as they are not in the “dropdown” Facebook provides. If there are any additions/subtractions, please let us know. We hope you find this useful for your next Facebook Ads campaign planning session! Want a PDF instead? Download it below:
 

Facebook Ad Targeting Options PDF

Demographic, Interest & Behavior Targeting Options

 

Demographics

Education

Education Level

Associate degree

College grad

Doctorate degree

High school grad

In college

In grad school

In high school

Master’s degree

Professional degree

Some college

Some grad school

Some high school

Unspecified

Fields of Study *

Schools *

Undergrad Years

Financial

Income

$30,000-$39,999

$40,000-$49,000

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$150,000-$249,999

$250,000-$349,999

$350,000-$499,999

Over $500,000

Net Worth

$1-$99,999

$100,000-$249,999

250,000-$499,999

$500,000-$749,999

$750,000-$999,999

$1,000,000-$1,999,999

Over $2,000,000

Liquid assets

$1-$25,000

$25,000-$49,999

$50,000-$99,999

$100,000-$249,999

$250,000-$499,999

$500,000-$999,999

$1,000,000-$1,999,999

$2,000,000-$2,999,999

Over $3,000,000

Home

Home Ownership

First time homebuyer

Homeowners

Renters

Home Type

Apartment

Condo

Home value

Less than $50,000

$50,000-$99,999

$100,000-$199,999

$200,000-$299,999

$300,000-$499,999

$500,000-$699,999

$700,000-$999,999

$1,000,000-$1,999,999

Over $2,000,000

Multi-family home

Single

Household Composition

Family-based households

Grandparents

Housemate-based households

New parents

Veterans in home

Working women

Young & hip

Young adults in home

Life Events

Anniversary

Anniversary within 30 days

Anniversary within 31-60 Days

Away from family

Away from hometown

Birthday

Birthday Month

Birthday in April

Birthday in August

Birthday in December

Birthday in February

Birthday in January

Birthday in July

Birthday in June

Birthday in March

Birthday in May

Birthday in November

Birthday in October

Birthday in September

Upcoming birthday

Friends of

Close Friends of Men with a Birthday in 0-7 days

Close Friends of Men with a Birthday in 7-30 days

Close Friends of Women with a Birthday in 0-7 days

Close Friends of Women with a Birthday in 7-30 days

Close friends of people with birthdays in a month

Close friends of people with birthday in a week

Friends of Recently Moved

Friends of newly engaged people

Friends of newlyweds

Long-distance relationship

New job

New relationship

Newly engaged (1 year)

Newly engaged (6 months)

Newlywed (1 year)

Newlywed (3 months)

Newlywed (6 months)

Parents

All Parents

New parents (0-12 months)

Parents (All)

Parents with preschoolers (03-05 years)

Parents with adult children (18-26 years)

Parents with early school-age children (06-08 years)

Parents with preteens (08-12 years)

Parents with teenagers (13-18 years)

Parents with toddlers (01-02 years)

Moms

Big-city moms

Corporate moms

Fit moms

Green moms

Moms of grade school kids

Moms of high school kids

Moms of preschool kids

New Moms

Soccer moms

Stay-at-home moms

Trendy moms

Politics (US)

Likely to engage with political content (conservative)

Likely to engage with political content (liberal)

Likely to engage with political content (moderate)

Self reported

Donate to conservative political causes

Donate to liberal political causes

US politics (conservative)

US politics (liberal)

US politics (moderate)

US politics (very conservative)

US politics (very liberal)

Relationship

Interested In

Men

Men and Women

Unspecified

Women

Relationship Status

Civil Union

Complicated

Divorced

Domestic Partnership

Engaged

In a relationship

Married

Open Relationship

Separated

Single

Unspecified

Widowed

Work

Employers *

Industries

Administrative Services

Architecture and Engineering

Arts, Entertainment, Sports and Media

Business and Finance

Cleaning and Social Services

Community and Social Services

Computation and Mathematics

Construction and Extraction

Education  and Libraries

Farming, Fishing and Forestry

Food and Restaurants

Government Employees (Global)

Healthcare and Medical Services

IT and Technical Services

Installation and Repair Services

Legal Services

Life, Physical and Social Sciences

Management

Military (Global)

Personal Care and Home Services

Production

Protective Services

Sales

Transportation and Moving

Veterans (US)

Job Titles *

Office Type

Small business

Interests

Business and Industry

Advertising

Agriculture

Architecture

Aviation

Banking

Investment banking

Online banking

Retail banking

Business

Construction

Design

Fashion design

Graphic design

Interior design

Economics

Engineering

Entrepreneurship

Healthcare

Higher education

Management

Marketing

Nursing

Online

Digital marketing

Display advertising

Email marketing

Online advertising

Search engine optimization

Social media

Social media marketing

Web design

Web development

Web hosting

Personal finance

Credit cards

Insurance

Investment

Mortgage loans

Real estate

Retail

Sales

Science

Small business

Entertainment

Games

Action games

Board games

Browser games

Card games

Casino games

First-person shooter games

Gambling

Massively multiplayer online games

Massively multiplayer online role-playing games

Online games

Online poker

Puzzle video games

Racing games

Role-playing games

Shooter games

Simulation games

Sports games

Strategy games

Video games

Word games

Live events

Ballet

Bars

Concerts

Dancehalls

Music festivals

Nightclubs

Parties

Plays

Theatre

Movies

Action movies

Animated movies

Anime movies

Bollywood movies

Comedy movies

Documentary movies

Drama movies

Fantasy movies

Horror movies

Musical theatre

Science fiction movies

Thriller movies

Music

Blues music

Classical music

Country music

Dance music

Electronic music

Gospel music

Heavy metal music

Hip hop music

Jazz music

Music videos

Pop music

Rhythm and blues music

Rock music

Soul music

Reading

Books

Comics

E-books

Fiction books

Literature

Magazines

Manga

Mystery Fiction

Newspapers

Non-fiction books

Romance novels

TV

TV comedies

TV game shows

TV reality shows

TV talk shows

Family and relationships

Dating

Family

Fatherhood

Friendship

Marriage

Motherhood

Parenting

Weddings

Fitness and wellness

Bodybuilding

Dieting

Gyms

Meditation

Nutrition

Physical exercise

Physical fitness

Running

Weight training

Yoga

Zumba

Food and drink

Alcoholic beverages

Beer

Distilled beverage

Wine

Beverages

Coffee

Energy drinks

Juice

Soft drinks

Tea

Cooking

Baking

Recipes

Cuisine

Chinese cuisine

French cuisine

German cuisine

Greek cuisine

Indian cuisine

Italian cuisine

Japanese cuisine

Korean cuisine

Latin American cuisine

Mexican cuisine

Middle Eastern cuisine

Spanish cuisine

Thai cuisine

Vietnamese cuisine

Food

Barbecue

Chocolate

Desserts

Fast food

Organic food

Pizza

Seafood

Veganism

Vegetarianism

Restaurants

Coffeehouses

Diners

Fast casual restaurants

Fast food restaurants

Hobbies and activities

Arts and music

Acting

Crafts

Dance

Drawing

Drums

Fine art

Guitar

Painting

Performing arts

Photography

Sculpture

Singing

Writing

Current events

Home and garden

Do it yourself (DIY)

Furniture

Gardening

Home Appliances

Home Improvement

Pets

Birds

Cats

Dogs

Fish

Horses

Pet food

Rabbits

Reptiles

Politics and social issues

Charity and causes

Community issues

Environmentalism

Law

Military

Politics

Religion

Sustainability

Veterans

Volunteering

Travel

Adventure travel

Air travel

Beaches

Car rentals

Cruises

Ecotourism

Hotels

Lakes

Mountains

Nature

Theme parks

Tourism

Vacation

Vehicles

Automobiles

Boats

Electric vehicle

Hybrids

Minivans

Motocycles

RVs

SUVs

Scooters

Trucks

Shopping and fashion

Beauty

Beauty salons

Cosmetics

Fragrances

Hair products

Spas

Tattoos

Clothing

Children’s clothing

Men’s clothing

Shoes

Women’s clothing

Fashion accessories

Dresses

Handbags

Jewelry

Sunglasses

Shopping

Boutiques

Coupons

Discount stores

Luxury goods

Online shopping

Shopping malls

Toys

Sports and outdoors

Outdoor recreation

Boating

Camping

Fishing

Hiking

Horseback riding

Hunting

Mountain biking

Surfing

Sports

American football

Association football (Soccer)

Auto racing

Baseball

Basketball

College football

Golf

Marathons

Skiing

Snowboarding

Swimming

Tennis

Triathlons

Volleyball

Technology

Computers

Computer memory

Computer monitors

Computer processors

Computer servers

Desktop computers

Free software

Hard drives

Network storage

Software

Tablet computers

Consumer electronics

Audio equipment

Camcorders

Cameras

E-book readers

GPS devices

Game consoles

Mobile phones

Portable media players

Projectors

Smartphones

Televisions

Behaviors

Anniversary

Anniversary (within 61-90 days)

Automotive

Motorcycle

Purchased

New

Used

New vehicle buyers (Near market): People in households that are likely to buy a vehicle in the next 365 days.

Style

Crossover

Economy/compact

Full-size SUV

Full-size sedan

Hybrid/alternative fuel

Luxury SUV

Luxury sedan

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

New vehicle shoppers (In market): People in households that are likely to buy a vehicle in the next 180 days.

Make

Acura

Audi

BMV

Buick

Cadillac

Chevrolet car

Chevrolet truck

Chrysler

Dodge RAM

Dodge car

Flat

Ford car

Ford truck

GMC

Honda

Hyundai

Infiniti

Jaguar

Jeep

Kia

Land ROver

Lexus

Lincoln

MINI

Mazda

Mercedes-Benz

Mitsubishi

Nissan

Porsche

Subaru

Toyota

Volkswagen

Volvo

New vehicle shoppers (Max in market): People in households that are likely to buy a vehicle in the next 90 days.

All

Style

Crossover Vehicle

Entry/Economy/Compact

Full-size SUV

Full-size Sedan

Hybrid/Alternative Fuel

Luxury SUV

Luxury Sedan

Midsize Car

Minivan

Pickup Truck

Small/Midsize SUV

Sports Car/Convertible

Owners: What people in household own or are likely to buy.

Aftermarket

Auto parts

Auto parts and accessories

Auto service buyer

Make

Acura

Audi

BMW

Buick

Cadillac

Chevrolet car

Chevrolet truck

Chrysler

Dodge RAM

Dodge car

Fiat

Ford car

Ford truck

GMC

Honda

Hummer

Hyundai

Infiniti

Jaguar

Jeep Kia

Land ROver

Lexus

Lincoln

MINI

Mazda

Mercedes

Mercury

Mitsubishi

Nissan

Pontiac

Porsche

Saab

Saturn

Subaru

Suzuki

Toyota

Volkswagen

Volvo

Purchased: People in the household purchased their current vehicle during this amount of time.

0-6 months ago

13-24 months ago

25-36 months ago

37-48 months ago

7-12 months ago

Over 48 months ago

Style: People in households that own this type of vehicle.

Crossover

Economy/compact

Full-size SUV

Full-size sedan

Hybrid/alternative fuel

Luxury SUV

Luxury sedan

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

Vehicle age

0-1 year old

11-15 years old

16-20 years old

2 years old

3 years old

4-5 years old

6-10 years old

Over 20 years old

Vehicle Price

$20,000-$30,000

$30,000-$40,000

$50,000-$75,000

Less than $20,000

Over $75,000

Purchase type

Vehicle Price

Buy new (In market)

Buy new (Near market)

Buy new or used (In market)

Buy new or used (Near market)

Buy used (In market)

Lease (In market)

Used vehicle buyers (In market)

Style

Crossover

Economy/compact

Full-size SUV

Full-size sedan

Hybrid/alternative fuel

Luxury SUV

Luxury sedan

Midsize car

Minivan

Pickup truck

Small/midsize SUV

Sports car/convertible

B2B: Business to Business

Company size

1,000-4,999 Employees

10-49 Employees

100-499 Employees

5,000+ Employees

50-99 Employees

500-999 Employees

Less than 10 Employees

Industry

Agriculture

Business Services

Construction

Consumer Services

Cultural & Recreation

Education

Finance

Government

Healthcare

Hospitality & Travel

Insurance

Legal

Logistics & Transportation

Manufacturing

Media & Internet

Real Estate

Restaurant

Retai

Telecommunications

Wholesale Trade

Seniority: People who are in these roles.

Executive/C-Suite

Mid-Management

Charitable donations: People in households that will donate to one of these categories.

All charitable donations

Animal welfare

Arts and cultural

Cancer Causes

Environmental and wildlife

Health

Political

Veterans

Consumer Classification: Consumers in these countries and what type of goods they prefer.

Argentina

(ABC1) Prefer high value goods

(ABC1 + C2) Prefer mid-high-value goods

Brazil

(A+B) Prefer high-value goods

Chile

(A+B) Prefer mid-high-value goods

(ABC1) Prefer high-value goods

India

(A) Prefer high-value goods

(A+B) Prefer mid-high-value goods

Mexico

(AB) Prefer high-value goods

(ABC+) Prefer mid-high value goods

South Africa

(5,6,7) Prefer mid-high value goods

(8,9,10) Prefer high-value goods

Digital activities

Operating System Used

Canvas Gaming

Console gamers

Facebook Page admins

Facebook Payment users (30 days): People who have used Facebook Payments in the last 30 days

Facebook Payment users (90 days): People who have used Facebook Payments in the last 90 days

Facebook Payment users (higher than average spending)

Facebook access: older devices and OS: People who primarily access Facebook on older devices or operating systems before Windows 7, Mac OS X or Windows NT 6.2

Internet Browser Used

Facebook access (browser): Chrome

Facebook access (browser): Firefox

Facebook access (browser): Internet Explorer

Facebook access (browser): Microsoft Edge

Facebook access (browser): Opera

Facebook access (browser): Safari

Operating System Used

Facebook access (OS): Mac OS X

Facebook access (OS): Mac Sierra

Facebook access (OS): Windows 7

Facebook access (OS): Windows 8

Facebook access (OS): Windows Vista

Facebook access (OS): Windows XP

Primary email domain

AOL email users

Apple email users

Gmail users

Hotmail users

MSN.com email users

Yahoo email users

Small business owners

Technology early adopters

Expats: People living outside of their home country.

Close friend of expats

Expats (All countries)

Financial

Banking

Credit union member

Investments

Full-Service Investors

High likely investors

Independent investors

Likely investors

Personal investments

Real estate investments

Semi-independent Investors

Spending methods

1-9 Lines of Credit

Active credit card user

Any card type

Bank cards

Gas, department and retail store cards

High-end department store cards

Premium credit cards

Primarily cash

Primarily credit cards

Travel and entertainment cards

Job role

Corporate executives

Financial professionals

Media

Radio

Internet/Satellite

Television

Show Genre

Action

Adventure

Animals

Auto Racing

Auto

Baseball

Biography

Childrens

Comedy

Cooking

Docudrama

Drama

Educational

Entertainment

Health

Historical Drama

History

Home Improvement

Horror

Law

Motorsports

News

Outdoors

Public Affairs

Reality

Religious

Romance

Science Fiction

Sitcom

Sports Event

Sports Talk

Travel

Western

Viewership Habits

Heavy US TV Viewers

Light US TV Viewers

Moderate US TV Viewers

Mobile Device User

All Mobile Devices by Brand

Amazon

Owns: Kindle Fire

Apple

Facebook access (mobile): iPad 1

Facebook access (mobile): iPad 2

Facebook access (mobile): iPad 3

Facebook access (mobile): iPhone 4

Facebook access (mobile): iPhone 4S

Facebook access (mobile): iPhone 5

Facebook access (mobile): iPhone 5C

Facebook access (mobile): 5S

Facebook access (mobile): iPod Touch

Owns: iPad 4

Owns: iPad Air

Owns: iPad Air 2

Owns: iPad Mini 1

Owns: iPad Mini 2

Owns: iPad Mini 3

Owns: iPhone 6

Owns: iPhone 6 Plus

Owns: iPhone 6S

Owns: iPhone 6S Plus

Owns: iPhone 7

Owns: iPhone 7 Plus

iPhone SE

Facebook access: (mobile): HTC Android mobile devices

Facebook access: (mobile): Motorola Android mobile devices

Facebook access: (mobile): Samsung Android mobile devices

Facebook access: (mobile): Sony Android mobile devices

Facebook access: (mobile): LG Android

Gionee devices

Google

Owns: Google Pixel

Owns: Nexus 5

HTC

Owns: HTC One

LG

Owns: LG G2 devices

Owns: LG G3

Owns: LG V10

Owns: Alcatel, Cherry Mobile, Huawei devices, Karbonn, Micromax, Tecno, Xiaomi, ZTE

Samsung

Owns: Galaxy Grand

Owns: Galaxy Grand 2

Owns: Galaxy Note 3

Owns: Galaxy Note 4

Owns: Galaxy Note 5

Owns: Galaxy Note 7

Owns: Galaxy S 4 Mini

Owns: Galaxy S III Mini

Owns: Galaxy S4

Owns: Galaxy S5

Owns: Galaxy S6

Owns: Galaxy S7

Owns: Galaxy S7 Edge

Owns: Galaxy Tab 2

Owns: Galaxy Tab 3

Owns: Galaxy Tab 4

Owns: Galaxy Tab Pro

Owns: Galaxy Tab S

Owns: Galaxy Y devices

Owns: Samsung Galaxy S III devices

Owns: Samsung galaxy S8

Sony

Owns: Xperia M

Owns: Xperia Z

Owns: Xperia Ultra

Owns: Xperia, Z3

All Mobile Devices by Operating System

Facebook access (mobile): Android devices

Facebook access (mobile): Apple (iOS) devices

Facebook access (mobile): Windows phones

Android: 360 degree media not supported

Android: 360 degree media supported

Facebook access (mobile): all mobile devices

Facebook access (mobile): feature phones

Facebook access (mobile): smartphones and tablets

Facebook access (mobile): tablets

Network Connection

Facebook access (network type): 2G

Facebook access (network type): 3G

Facebook access (network type): 4G

Facebook access (network type): WiFi

New smartphone and tablet users

Multicultural Affinity

African American (US)

Asian American (US)

Hispanic (US-All)

Hispanic (US-Bilingual)

Hispanic (US- English dominant)

Hispanic (US-Spanish dominant)

Purchase behavior

Business purchases

Business marketing

Buyer profiles

Coupon users

DIYers

Fashionistas

Foodies

Gadget enthusiast

Gamers

Green living

Healthy and fit

Outdoor enthusiasts

Shoppers

Skiing

Golfing and boating

Spa enthusiasts

Sportsmen

Trendy homemakers

Clothing

Men’s

Accessories

Big and tall apparel

Business apparel

Jeans

Men’s fashion & apparel buyers

Seasonal

Winter seasonal shoppers

Women’s

Accessories

Business apparel

Fine jewelry

Jewelry

Low-ticket apparel and accessories

Luxury brand apparel

Luxury retailers

Mid-ticket apparel and accessories

Plus sizes

Women’s shoes

Women’s fashion & apparel buyers

Young women’s apparel

Engaged Shoppers: Women who click on the Call-to-Action button “Shop Now” in the past week

Food and Drink

Alcoholic beverages

Beer

Craft beer

Domestic beer

Import beer

Light beer

Premium beer

Spirits

Wine

Bakery

Bakery products

Beverages

Bottled water

carbonated drinks

Coffee

Coffee (K-Cup)

Diet drinks

Energy drinks

Hot tea

Iced tea and lemonade

Juice

Non-dairy milk

Sports drinks

Cereal

All cereal

Children’s cereals

Fiber cereals

Hot cereals

Children’s food

Baby food and products

Children’s food

Children’s food and products

Condiments and dressings

Condiments

Salad dressings

Cooking supplies

Baking

Spices

Dairy and eggs

Cheese

Dairy free

Eggs

Milk

Yogurt

Fresh and Healthy

Fresh & healthy

Frozen food

Frozen: appetizers & snacks

Bread & dough

Breakfast

Desserts

Entrees

Ethnic foods

Fruit

Meats and seafood

Pasta

Pizza

Vegetables

Ice cream and novelties

Grocery shopper type

Premium brand groceries

Top spenders

Health food

Diet foods

Fresh produce

Low-fat foods

Natural and organics

Home Cooking & Grilling

Home cooking & grilling

Meat and seafood

Meat

Seafood

Soup

Soup

Sweets and snacks

Breakfast bars

Chocolate candy

Cookies

Crackers

Granola bars

Non-chocolate candy

Peanut butter and jelly

Salty snacks

Vegetarian

Vegetarian

Health and beauty

Allergy relief

Antiperspirants & deodorants

\Cosmetics

Cough and cold relief

Fragrance

Hair care

Health & wellness buyers

Men’s grooming

Oral care

Over-the-counter medication

Pain relief

Skin care

Sun care

Vitamins

Home and garden

Entertaining

Home improvement

Home renovation

Organization

tools

Household products

Cleaning supplies

Food storage

Green cleaners and supplies

Laundry supplies

Kids products

Baby care

Baby toys

Pet products

Cat food and products

Cat owners

Dog food and products

Dog owners

Pet products

Purchase types

Appliances & accessories

Arts and crafts

Baby products

Beauty accessories

Childrens apparel

Consumer electronics buyer

Cosmetics

Electronics

Home furnishing and accessories

Home office

Restaurant

Fine dining

Mid-range restaurants/non quick serve

Quick serve

Small and home office products

Software

Toys

Travel supplies

Upscale travel and services

Women’s apparel

Sports and outdoors

Cycling

Fishing

Fitness

Golf and tennis

Hiking and camping

Hunting

Running

Winter sports

Store types

Department stores

Discount department store

Gift shoppers

Gyms & fitness clubs

High-end retail

Low-end department store

Luxury Store

Subscription services

Auto insurance online

Mortgage online

Prepaid debit cards

Satellite TV

Technology

Kindle eReader

Use eReader

Residential profiles

Likely to move

New mover

Recent homebuyer

Recent mortgage borrower

Travel

Business travelers

Business travelers (International)

Business travelers (US)

Casino vacations

Commuters

Cruises

Family vacations

Frequent Travelers

Frequent flyers

frequent international travelers

Leisure travelers

Personal travelers (International)

Personal travelers (US)

Returned from travels 1 week ago

Returned from travels 2 weeks ago

Timeshares

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