to your business
We approach Search Engine Optimization in a holistic manner that incorporates Social Media strategies, content strategies, link building, and most importantly, your marketing goals. SEO campaigns should work towards your main objectives whether that’s selling more “stuff” or driving more leads for your team to close. Our team focuses first on your main goals and then develops strategies to help deliver on those goals. SEO is a long-term investment that can yield rewards for many years to come.
Paid Search or PPC Marketing can work as a stand alone marketing strategy to help drive individuals to your site, but we view PPC as part of the Digital Marketing framework along with SEO and Social Media to provide a well-rounded marketing approach.
Our PPC services include “Paid Social PPC”, which includes Facebook Ads and other social platform advertising like Twitter & LinkedIn.
It is possible to target your core audience on social media platforms like Facebook and LinkedIn with targeted paid social campaigns. Each platform provides different targeting capabilities, but each offers the ability to segment your ad targeting to your core audiences based on things like demographics, interests, industries and job titles. We identify the platforms your company should be targeting and create campaigns to meet your goals.
Tracking and measuring results is a key component in determining the effectiveness of our online marketing efforts. This is also required to adjust tactics as conditions change. At the beginning of the campaign, we will take baseline settings of where your website stands. By monitoring and analyzing your website analytics throughout the campaign, we will be better informed on which strategies are working and make adjustments accordingly.