Magazine Lead Generation - PPC & Paid Social
St. Anthony Messenger is one of the best-selling Catholic magazines in the world, published each month by the Franciscan Friars of St. John the Baptist Province, Cincinnati, Ohio. Literature from this organization dates back to 1893! Pretty amazing.
The parent company, Franciscan Media, approached Two Wheels Marketing about opportunities in the digital space to expand their distribution and acquire more magazine subscribers. They had been successful generating new subscribers through direct mail, but were looking to expand into the digital space to attract an additional audience.
What We Did
Two Wheels Marketing conducted keyword research and a competitive analysis to determine popular search phrases and websites to target Franciscan Media’s core audience. A full-scale paid search (PPC) campaign was deployed with both search and display campaigns with the goal of attracting new subscribers for St. Anthony Messenger.