The marketing team at TMM reached out to Two Wheels Marketing to assist in driving traffic and leads through an integrated search marketing campaign (SEO + PPC). TMM was a rapidly growing leader in the ad tech space, but at the time, didn’t have the brand recognition that some of the larger players in the space. Additionally, the site was not as “authoritative” from an SEO standpoint, having fewer links from other sources than competitors.

Two Wheels Marketing conducted comprehensive keyword and competitor research to understand the keywords and topics driving interest in the mobile advertising space. From discussions with the client, some of TMM’s core target audience wasn’t as familiar with some of the more basic mobile ad terminology since the industry as a whole is relatively new. From that research and understanding, Two Wheels developed a content plan to target more “evergreen” mobile ad topics so that TMM was present in the search engines for common mobile ad tech terminologies.

To assist with “domain authority”, Two Wheels Marketing worked on a blogger outreach campaign to engage and interact with top bloggers in the mobile ad and digital marketing industry. As a result, a number of top bloggers and industry leading websites referenced TMM in articles or blog posts which many times linked back to the TMM website, helping increase overall “authority”. Some major players were now aware of TMM and were referencing blog posts or assets created by TMM on their sites, thus exposing TMM to their audience as well.

To supplement the SEO campaign, Two Wheels Marketing created a PPC campaign to help drive traffic and leads to the TMM site for various mobile ad tech related keywords. A display and remarketing campaign was also created to help expand brand awareness and re-introduce TMM to those that may have already visited the site.