Regional Floral Shop Case Study

Williams Flower & Gift is one of the nation's largest regional floral shop operations with multiple locations throughout Seattle, Olympia, and Tacoma Washington. Two Wheels was commissioned back in 2020 to help drive more online sales and phone call sales for the dozens of locations they serve and have physical flower shops. Incidentally, our team was hired just a couple weeks before Mother's Day, one of the busiest flower shop holidays - and our team needed to hustle to get the site and campaigns ready for sales.


What We Did

  • Two Wheels rebuilt the entire campaign structures from the previous firm from the ground up on PPC (Google Ads, Bing Ads), and recommended expanding to paid social advertising like Facebook/Instagram Ads and even Yext Advertising.
  • We recommended adding a number of new landing pages for various cities that they service, which were not originally on the site. This would help them expand their advertising and generate more revenue and at an efficient return on their ad spend.
  • We helped setup an email capture on the site with a coupon so their team could continue to build their email database for ongoing sales, offers and reminders for holidays/birthdays, which helped generated thousands of new emails over the years.
  • We setup flower bouquet "offers" which helped attract new customers from social media ads, which led to incremental income from the Google and Bing Search advertising campaigns.
  • We worked with their development team to implement on-site UX/UI changes that put more of a focus on flower sales (both desktop and mobile), while also staying SEO friendly for organic traffic.

The Results

Online Revenue from Digital Campaigns were up over 900% from the previous 3 year period. Google, Bing, and Facebook Ads.
Conversion rates increased 28% with assistance from our UX/UI recommendations as well as our campaign structures which helped drive more efficient and targeted traffic to the site.
The company had generated thousands more emails from customers, which continues expand their email marketing sales.
More importantly, the company was able to expand to even more areas and generate additional incremental sales through our ability to target additional geographic areas.
"Two Wheels has been wonderful to work with. Mark and his team have worked well with my existing team and have been insightful on not only paid advertising, but in all aspects of our online efforts. They have delivered not only with knowledge, but great results. I am very pleased with their services for ppc for google and bing, display ads through facebook, and other online marketing efforts."
Will Gross
Owner, Williams Flower & Gift