Residential Remodeling Company SEO & PPC Case Study
A residential remodeling company based in Columbus, Ohio with five locations throughout the United States, hired Two Wheels to develop a digital marketing plan to attract more customers in need of their services. The company’s goal was to increase online leads and to rank higher in organic search results for the services and locations they serve.
What We Did
- Conducted intensive keyword research and competitor keyword research to identify top keywords
- Created new SEO-optimized pages
- Optimized existing pages with strategic title and meta descriptions and website copy
- Made website performance enhancements to improve speed, usability and conversion rates
- Developed and implemented a regular blog content calendar
- Reworked existing PPC campaigns to better target core keywords and improve conversion rates
The Results
Organic traffic increased 750% in just 1 year
Organic traffic goal leads (phone calls, emails, requests for quotes) increased over 300%
Cost Per Lead decreased from close to $100 to $50
“Our residential remodeling firm has used Two Wheels for over a year now for SEO, PPC and blog posts. In our 15 years of online marketing, they are the best company we have hired. We have seen an increase in SEO traffic and conversions, the ROI for PPC is good and the blog writing has been top notch. We would recommend this firm to other businesses looking to improve their online presence.”
Spencer Baker
