SaaS Integration nChannel

SaaS Integration PPC and SEO Case Study

nChannel provides proprietary integration solutions for retailers, distributors and manufacturers to help sync the various systems they operate from POS, eCommerce and accounting/ERP systems. As a seasoned startup, nChannel needed to maximize their marketing dollars to deliver as many qualified leads as they could.

What We Did

Two Wheels Marketing was hired to assist with SEO, PPC and social media initiatives designed to increase traffic and deliver quality leads to the company. The Two Wheels Marketing strategy was to position nChannel as a thought leader in the industry by developing a thorough and consistent content strategy that would provide valuable information to prospective buyers, resellers and industry leaders. The content would also be used to help target buyers searching for integration solutions and related functionality on the search engines. Two Wheels Marketing then used the content as a lead generation tool through SEO, social media marketing and blogger outreach initiatives.

The Results

As a result of the blogger outreach initiatives, nChannel received quality exposure on leading industry websites and blogs that helped deliver leads, supplement SEO campaigns and solidify them as a thought leader within the industry.

Over the course of the year:

  • Overall traffic to the site increased 228%
  • Organic traffic increased 627%
  • Monthly traffic from referring sites increased 416%
  • Social media traffic increased 105%
  • Most importantly:
    • Conversions or leads generated, increased 218%

Increased site traffic by 228%.

Organic traffic increased 627%.

Leads generated from digital marketing initiatives increased 218%.

“Mark’s knowledge and execution of SEO, PPC and social media strategy has been an integral part of nChannel’s marketing activity for the last 3 years. After quickly learning our industry and studying our competitors, Mark optimized our keyword campaigns, resulting in consistent traffic growth every month he’s been with us. Meanwhile he’s provided guidance on content and page design to maximize organic growth, referrals and conversions. Through his detailed weekly analysis, we are able to measure our success (measured in lead volume) and find new opportunities for growth. With is SEO expertise, business acumen, creative marketing skills, professionalism and just overall great personality, Mark is a rare talent in Central Ohio”
Shilpa Marano
Chief Marketing Officer, nChannel