Surrogacy Agency Lead Gen
A national surrogacy agency based in Los Angeles California had worked with several digital marketing firms in the past to assist in developing a lead generation campaign to attract more surrogates, but were continually disappointed with the results they were receiving.
Their agency’s success is based on having enough surrogate mothers to fulfill the demand from couples and families looking to start or add to their families. The challenge was that previous firms had not been able to generate enough leads as a cost that was profitable for them.
Having listened to their challenge and understanding the channels they had tried before, we proposed a plan to recruit new surrogate mothers through Facebook Ads, and specifically Facebook Lead Ads.
What We Did
What Two Wheels Marketing did successfully that previous firms did not do were:
- Develop a lead ad strategy where we could “prequalify” individuals before reaching the client’s website so that they were receiving more “quality” leads. This was done through a series of questions that were asked of the applicant from within the Facebook Ad. If someone did not qualify, they were not directed to the client’s website – thus saving everyone time and resource. With surrogacy agencies, generating "quality" leads that actually meet all the requirements for being a surrogate are imperative for success. Our surrogacy agency lead generation services help create campaigns that ensure we are getting the most quality candidates for the budget.
- Create and implement an automated email marketing “drip” sequence for leads that did qualify. This ensured that leads were followed up with in a timely manner and on an ongoing basis if the agency did not hear from them, which resulted in a higher conversion rate from lead to surrogate.
- Create and implement an automated text messaging follow up system for leads that did qualify. This again ensured leads were followed up with in a timely manner and on a medium that may be easier for them to reply to. Emails sometimes get lost. Phone calls sometimes go unanswered. Many times text messages can be a great way for interested parties to communicate.
- Additionally, by tracking only "qualified" surrogacy candidates, we were able to send data back to the the platforms (Meta Ads - Facebook and Instagram Ads, even Google Ads) so those platforms had better data of the types of "leads" they were sending, and so they could find other potential candidates. This helps improve the campaigns and the targeting, rather than just sending Meta/Google any lead that comes in. This process makes lead generation for surrogacy agencies much more effective and a more efficient use of budget.
---> View other surrogacy agency digital marketing testimonials on our testimonial page along with other clients in other industries: https://twowheelsmarketing.com/testimonials/
The Results
Generated $600k in Agency Revenue in Less Than a Year Using Facebook Ads
Generated Consistent Stream of New Surrogates for Surrogacy Agency
Helped Automate Internal Sales Follow-Up Process
