facebook lead ads surrogacy

Surrogacy PPC Case Study

Roots Surrogacy is a surrogacy agency based in California that works with parents across the west coast in California, Oregon and Nevada. Many people are seeking surrogate mothers to help them fulfill their dreams of becoming parents. Roots approached Two Wheels Marketing to help them continue to find individuals who wanted to become surrogates and assist in making parents’ dreams come true. Roots had primarily relied on referrals, word of mouth and marketing through Facebook groups, but had yet to attempt any PPC marketing through Google or other search engines.

What We Did

Two Wheels Marketing helped:

  • Identify the keyword opportunities to target in the search engines.
  • Research the competition to understand their core keyword and messaging strategies.
  • Consult on an effective landing page both to “pre-qualify” prospective surrogates and attract those who met the requirements, to sign up for more information.

The Results

After about a year:

  • “Qualified” Conversions (leads) had increased almost every month.
  • Cost per lead had decreased from the inception of the campaign – which means Roots was getting more leads for less spend.
  • Roots had an increased number of surrogates able to assist parents who wanted to have a child of their own. Roots went from 9 to 40 “surrogate matches” in one year after running PPC campaigns.
  • Two Wheels Marketing played a small part in the process of fulfilling parents’ dreams.
“Roots saw a 344% increase in surrogate matches in one year.”
We had a small part in making parent’s dreams come true.
“Two Wheels Marketing aided us in a pivotal time in our startup. They were able to balance our cost concerns with our need to drive our customer base and offered input and directional guidance. They are an integral part of our successful startup. While they had no baseline knowledge of our industry at the beginning, they jumped right in and were able to learn and implement effective SEM into our marketing strategy. Mark is professional, communicative and a great asset to any team. We definitely can attribute a great amount of our success to Mark and Two Wheels Marketing. Thank you!”
Roots Surrogacy
Brooke Kimbrough – Owner