Technical SEO

Technical SEO Site Audit Case Study

PCNation is an online retailer that offers electronics, computers and accessories manufactured by multiple suppliers. The site hosts thousands of products, but search engines were only indexing a small percentage of them. Additionally, their organic traffic was substantially lower (as an overall percentage) than referrals from other websites and direct visits.

What We Did

Two Wheels Marketing conducted a holistic site audit and worked directly with their team to resolve their technical and on-page SEO issues. We developed a strategy to increase traffic to PCNation.com which included: a monthly SEO campaign with on-page adjustments, technical SEO monitoring, and link building.

The Results

  • PCNation’s indexed pages in Google grew from just 19,000 to over 150,000.
  • Organic traffic as a percentage of overall website traffic increased 58%.
  • Overall organic traffic increased 38% from the previous year.
  • The number of organic keywords sending traffic nearly doubled over the previous period.
  • Revenue generated from organic traffic increased $1 Million over the previous period.
Organic traffic increased 38% from the previous year.
The number of organic keywords driving traffic nearly doubled.
Revenue generated from organic traffic increased $1 Million over the previous year.
“As an IT solutions reseller with a major presence online, we had fair penetration into organic search but realized that we needed additional outside support to help plan for future growth. Mark and the Two Wheels team was able to come in and identify structural and strategic improvements from an SEO standpoint to help index more of our pages, assist with duplicate content issues, provide overall site architecture improvements and on-page adjustments to help better target core product keywords in the search engines. As a result of his efforts and collaboration with our development team, our organic search traffic saw meaningful improvements over the previous time periods. When making recommendations or implementing strategies, Two Wheels looks at the entire picture, not just one aspect of your business. I would recommend Two Wheels Marketing for general SEO and online marketing consulting.”
PCNation.com
Medwin Dayan, CEO