SEO & PPC Higher Ed Program
Wittenberg University’s Master of Science in Analytics program hired Two Wheels to optimize the programs’ web presence so they could attract more prospective students for their Master’s program. Their goal was to increase what they call “notifiers,” or when a prospective student requests more information about the program. About 4 months into the SEO program, the team hired Two Wheels to develop and manage a strategy to improve lead volume through a PPC program as well.
What We Did
Initially with the SEO program, we conducted intensive keyword research and competitor keyword research to identify top keywords. We then made content improvements by integrating keywords into on-page SEO, title and meta descriptions, and website copy.
After one year of both SEO and PPC initiatives by the Two Wheels Team:
- Online leads were up 30%
- Applications were up 125%
- New student enrollment was up 200%