Digital Marketing for Home Remodeling Companies
More people are choosing to stay in their homes instead of moving, with one survey finding that 29% of homeowners are keeping their current homes longer than they initially planned. Why? Some are worried about higher mortgage rates, while others really like their homes and want to stay close to family and friends.
Motivated by a desire to enhance and customize their living spaces, more homeowners are investing in remodeling projects to align their homes with their lifestyle needs. This growing trend and corresponding surge in demand for home remodeling services offers a major opportunity for those in the industry.
As a home remodeling company, how can you take advantage of this opportunity? Develop a proactive digital marketing strategy to get in front of homeowners looking to remodel their homes. While digital marketing might seem daunting with a vast audience to target, it's the most effective way to drive traffic to your website and boost overall sales.
Explore these digital marketing strategies tailored for home remodeling companies and learn how you can broaden your reach.
Pay-Per-Click (PPC) Advertising for Home Remodeling Companies
Kickstart your online presence with pay-per-click (PPC) ads for home remodelers, which is an excellent first step into digital marketing. Unlike organic results, PPC ads deliver immediate visibility and the chance to outshine competitors for high-traffic search terms.
Why should you start with Google and Bing ads before diving into other strategies like SEO? PPC ads prominently feature above both organic and local listings in Google search results — and that provides an immediate competitive edge.
Getting started with paid advertising is simpler than you think. With the right team by your side, you can create compelling ads for your remodeling business, bidding on keywords like "home renovation near me" or "kitchen remodel in [your city]." Since you only pay when someone clicks on your ad, you can build brand exposure without incurring costs through ad displays on search engine result pages (SERPs).
As your strategic PPC ads generate leads and conversions, you can gradually shift focus to long-term marketing strategies supporting your paid efforts.
SEO for Home Remodeling Companies
Search engine optimization (SEO) optimizes your website to appear in free (organic) search results. While paid positions in Google are valuable, organic results allow your business to capture traffic without paying per click.
Mastering SEO might seem complex, but understanding the basics empowers you to drive more organic traffic to your remodeling website. Even modest improvements can significantly impact your site's organic visits.
SEO is a long-term strategy with the ultimate goal of securing top 10 rankings for relevant keywords. To do SEO right, focus on these essential strategies:
- Target keywords: Conduct organic keyword research, emphasizing locally-modified keywords for your main service areas.
- Create meaningful content: Craft copy rich in informative content, optimized with relevant keywords.
- Claim local listings and solicit reviews: Control your messaging and optimize local listings on platforms like Google My Business.
- Optimize for mobile: Enhance technical SEO to improve load times and mobile usability.
Social Media (Paid Social) Advertising for Home Remodelers
Social media offers a vast opportunity for home remodeling companies, reaching a substantial customer base where they already spend time. These could be on platforms like Facebook, Instagram, Pinterest, and TikTok, very visual mediums which lend themselves well for advertising this niche.
Social media advertising is different from PPC and SEO, which primarily target users actively searching for services. Unlike Google paid ads, people on social channels may not be actively seeking home renovation services. Your ad might spark curiosity rather than purchasing intent.
Given the visual nature of social platforms, particularly those focused on pictures and videos like Facebook, Instagram, Pinterest, and TikTok, your remodeling projects are ideal for eye-catching advertisements.
By deploying paid social advertising, your home remodeling company can create retargeting ad campaigns aimed at individuals who have previously visited your website.You can also use paid social advertising for retargeting campaigns and creating lookalike audiences based on your current customer base.
Generate New Leads with Custom Landing Pages
Now that you’re advertising to your target audience online, where will they go once they click on your ad? You need an optimized and visually-appealing landing page.
An effective landing page for a home remodeling company should prioritize engaging visuals, showcasing completed projects, and clearly conveying the company's unique selling points. Strategic calls-to-action (CTAs) should guide visitors to take specific actions, such as requesting a quote or scheduling a consultation. Including customer testimonials and case studies builds trust, while a project portfolio with before-and-after photos helps visitors visualize the company's capabilities.
Make sure contact information is easily accessible, and ensure the page is mobile-friendly for a seamless user experience. SEO optimization is essential for better search engine visibility, and trust signals, such as industry certifications, enhance credibility.
Unlike eCommerce landing pages focused on product details and online purchases, a home remodeling landing page emphasizes your company's expertise, building trust for personalized services. Keep the page concise, avoiding unnecessary clutter, and ensure clear navigation to direct visitors toward key conversion points. Overall, the goal is to inspire confidence in your company's ability to transform homes and address unique needs.
Reach Inboxes and Build Relationships with Email Marketing
Email marketing has consistently proven to be an effective digital marketing strategy. The average return on investment (ROI) through email marketing is $36 for every $1 spent, making it one of the most cost-effective channels.
Elevate your home remodeling company's email marketing with these impactful strategies:
- Seasonal promotions: Tailor email campaigns around seasonal themes, offering special promotions for home upgrades or renovation services during peak times.
- Before-and-after stories: Share compelling before-and-after stories of completed projects in your emails. This not only showcases your expertise but also inspires potential clients.
- Educational content: Offer valuable content, such as home improvement tips, trends, or maintenance advice. Position your company as an authoritative resource in the remodeling industry.
- Customer spotlights: Feature customer testimonials and success stories in your emails, building trust and demonstrating the positive impact of your services.
- Remodeling guides: Develop comprehensive guides for specific remodeling projects, providing useful insights and establishing your company as a knowledgeable guide in the renovation process.
- Event invitations: Invite subscribers to virtual or in-person events, such as workshops, webinars, or open houses, fostering a sense of community and engagement.
- Email drip campaigns: Implement email drip campaigns to nurture leads over time. Gradually share information about your company, services, and success stories to keep potential clients engaged until they are ready to commit.
By incorporating these strategies, your home remodeling company can create engaging and personalized email marketing campaigns that resonate with subscribers, driving interest and conversions.
Case Study - Home Remodeling Digital Marketing
A residential remodeling company based in Columbus, Ohio with five locations throughout the United States, hired Two Wheels to develop a digital marketing plan to attract more customers in need of their services. The company’s goal was to increase online leads and to rank higher in organic search results for the services and locations they serve.
- Organic traffic increased 750% in just 1 year
- Organic traffic goal leads (phone calls, emails, requests for quotes) increased over 300%
- Cost Per Lead decreased from close to $100 to $50
- Search engine rankings for core keywords increased substantially with the client ranking on the first and second page of search results for many key terms
Unlock Your Business Potential with Digital Marketing for Home Remodelers
In the United States, there are over 588,000 home remodeling businesses as of 2023. Many of them aren’t leveraging the above strategies, and you can stand a part from competitors by prioritizing digital marketing for your business. If you're ready to harness the potential digital marketing offers for your company, connect with our team at Two Wheels Marketing. Let us be an extension of your team as we collaborate to increase traffic to your site and, ultimately, enhance your conversion rate. Contact us today.