Our Team

Big Agency Expertise.
Boutique Agency Attention.

Since 2010, the Two Wheels Marketing team has worked with a diverse set of clients who have come to us with one common need: to meet their goals. Whether the goal is more sales, leads, website traffic, inbound links or engagement on social media, our digital marketing strategies have delivered valuable results for each client.
Our boutique agency setting offers your company the expertise you need, but with the attention you deserve.

We are Marketing Chameleons

We can work as an addition to your in-house team, or an extension in areas where you don’t have the expertise. If you simply need an expert to manage your social media profiles, or are in need of a fully-integrated digital marketing solution, our team will deliver a plan that makes sense to you, while continually adjusting strategies to your changing needs and our real-time findings.

Mark Subel

Principal

Mark is the principal of Two Wheels Marketing, and a 15+ year veteran in the digital marketing industry. Mark began as an affiliate manager in the uber-competitive online gaming industry, managing a team in the recruitment and management, which increased revenue by 350% in a 4-year period for the program.

Mark developed his SEO skills during this time by developing his own affiliate websites and driving traffic through content marketing and link building. After 6 years in the gaming business, Mark launched his consulting business and shortly after forming his own digital marketing agency, helping clients to increase website traffic, generate more sales, and increase leads through PPC, SEO and Social Media strategies. Two Wheels Marketing has been in existence since 2010 helping clients grow their businesses.

Mark and his family live in Columbus Ohio (Bexley), with his wife and 2 boys. Passions outside of work include civic initiatives (Mark launched 2 different city jazz series that are still in existence today), playing music (Mark is a bass player having performed in various groups over the years), playing basketball and pickleball and of course riding his bike(s)!

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Ryan Whiteside

Director of Digital Marketing

Ryan Whiteside is a seasoned Director of Digital Marketing with a proven track record of helping businesses of all sizes improve their Key Performance Indicators (KPIs) through innovative and results-driven digital marketing strategies.

A proud graduate of Ohio University, Ryan specializes in a diverse range of tactics, including Search Engine Optimization (SEO), Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Email Marketing, Conversion Optimization, Sales Funnels, Lead Magnets, Marketing Automation, Google Tag Manager, and GA4. His comprehensive approach ensures each digital marketing campaign is tailored to the unique needs of his clients, maximizing their return on investment (ROI) and driving sustainable growth.

Throughout his career, Ryan has demonstrated an unwavering commitment to understanding the specific challenges and opportunities facing each client. By leveraging his deep knowledge of digital marketing platforms and tools, he crafts customized strategies that align with client goals and consistently deliver measurable results. His ability to analyze data and make data-driven decisions enables him to optimize campaigns in real-time, ensuring that clients stay ahead of the competition.

With a passion for helping businesses thrive in the digital age, Ryan Whiteside is a dedicated, results-oriented Director of Digital Marketing who is committed to delivering outstanding outcomes for his clients. His extensive experience, strategic thinking, and client-focused approach make him an invaluable partner for businesses looking to elevate their digital marketing efforts and achieve lasting success.

Outside of his professional life, Ryan is an avid golfer who enjoys being on the golf course or hitting balls in his garage golf simulator. He also loves spending quality time with his family, often doing one of numerous outdoor activities with his 8-year-old son Evan.

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Jason Packer

Jason is an experienced problem-solver with a wide range of technical and analytical skills with expertise in the web development process, website analytics, and enjoys using a cross-disciplinary approach to help sites solve practical problems based on real-world data. Jason works with the Two Wheels team on advanced analytical tracking.

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angela simpkins

Angela Simpkins

Copywriter

Angela is a seasoned content strategist and copywriter with 15+ years of experience crafting compelling SEO-driven content. She specializes in B2B and B2C eCommerce and develops comprehensive strategies to help Two Wheels' clients achieve their marketing goals. From blogs and social media posts to email campaigns and brand stories, Angela's expertise ensures that every piece of content resonates with target audiences and drives real results.

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