You’ve spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you’ve activated your PPC campaigns to start driving that targeted traffic to your … Continued
Facebook ad targeting options provide a wealth of capabilities for businesses and marketers to hone in on the ideal user persona for their campaign goals. From demographic targeting, interest targeting, behavioral and more, there are an infinite number of possibilities for showing your message in front of the ideal audience. With all of those possibilities … Continued
So, you’ve finally seen the PPC light, done your research, talked to a few PPC agencies (hopefully us, too!), and your PPC firm is ready to push your campaigns live. But now, you likely have more questions than before you started the process! You’re probably wondering: What’s next? What can I expect to see? How … Continued
Writing SEO-friendly blog posts for a business website can be confusing. While you may already know that keyword research is an important part of acquiring new leads and customers online, you may not know how to use the right keywords effectively. Publishing blog posts is just one small part of the big SEO blogging puzzle. … Continued
