On Tuesday, Feb. 5, we had the pleasure of teaching Wittenberg University Business Department students all about the basics of search engine marketing. The presentation included an overview of technical SEO, on-page SEO, link building, PPC, and Google Analytics. We had a great time with this inspiring, engaged group of undergrads! Are you interested in … Continued
This month, we’re sharing a variety of industry articles on SEO and PPC topics including the new Google Search Console, the decline in organic clickthrough rates, and how to prepare for the SERP of the not-so-distant future. Read these great articles below!
Happy New Year! We’re kicking off 2019 by sharing some helpful industry insights and updates to aid your SEO and PPC efforts in the new year. Read these great articles below.
How a Simple Strategy Helped Us Dramatically Increase Our Clients’ Leads The main goal for a number of our clients is more “leads.” Whether they’re a national manufacturing company or a local dental firm, many of our clients come to us seeking more leads from our digital services. Sure, our firm specializes in acquiring traffic through … Continued
Our fearless leader, Mark Subel, was recently invited as a guest on The Trust Factor radio show. In this episode, Mark discusses effective ways that businesses can utilize SEO, PPC and paid social ads to grow their brands online. Whether your business is looking for more leads, sales or exposure, you’re sure to learn some valuable … Continued
This month, we’re sharing a variety of industry articles on SEO and PPC topics including results from a Google local search study, SEO trends for 2019, how infographics can still aid your company’s link building efforts and how four new metrics can help you review the actual position of your PPC ads on the search … Continued
CHICAGO and COLUMBUS, OHIO April 17th, 2018 – UpCity has announced its 2018 Top Agencies, highlighting the top 1% of local Columbus, Ohio PPC and SEO agencies. Rated in up to eighteen different areas of business expertise, but with a focus on Pay Per Click (PPC), Search Engine Optimization (SEO), web design, and advertising, these … Continued
PPC and Paid Social marketing software provider, Wordstream, has released an updated report on average PPC conversion rates as of 2018. Wordstream breaks down a variety of standard PPC metrics by industry including: CTR (click-through rate), Average Cost per Click (CPC), Conversion Rate, and Cost Per Action or Acquisition (CPA). If you’re not familiar with … Continued
A successful PPC campaign requires a number of different elements to make it successful; whether you need more leads, sales, or brand exposure. In this discussion, we’ll talk specifically about PPC “lead gen” campaigns which are designed to capture someone’s email address or encourage a phone call to your business. One of the biggest challenges when … Continued
You’ve spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you’ve activated your PPC campaigns to start driving that targeted traffic to your … Continued