Our fearless leader, Mark Subel, was recently invited as a guest on The Trust Factor radio show. In this episode, Mark discusses effective ways that businesses can utilize SEO, PPC and paid social ads to grow their brands online. Whether your business is looking for more leads, sales or exposure, you’re sure to learn some valuable … Continued
This month, we’re sharing a variety of industry articles on SEO and PPC topics including results from a Google local search study, SEO trends for 2019, how infographics can still aid your company’s link building efforts and how four new metrics can help you review the actual position of your PPC ads on the search … Continued
CHICAGO and COLUMBUS, OHIO April 17th, 2018 – UpCity has announced its 2018 Top Agencies, highlighting the top 1% of local Columbus, Ohio PPC and SEO agencies. Rated in up to eighteen different areas of business expertise, but with a focus on Pay Per Click (PPC), Search Engine Optimization (SEO), web design, and advertising, these … Continued
PPC and Paid Social marketing software provider, Wordstream, has released an updated report on average PPC conversion rates as of 2018. Wordstream breaks down a variety of standard PPC metrics by industry including: CTR (click-through rate), Average Cost per Click (CPC), Conversion Rate, and Cost Per Action or Acquisition (CPA). If you’re not familiar with … Continued
A successful PPC campaign requires a number of different elements to make it successful; whether you need more leads, sales, or brand exposure. In this discussion, we’ll talk specifically about PPC “lead gen” campaigns which are designed to capture someone’s email address or encourage a phone call to your business. One of the biggest challenges when … Continued
You’ve spent hours and hours to conduct keyword research to identify the keywords you want your ads to show for. Then you had to spend several more hours constructing your highly-organized campaigns with tight geotargeting and awesome ad extension variations. And finally you’ve activated your PPC campaigns to start driving that targeted traffic to your … Continued
Facebook ad targeting options provide a wealth of capabilities for businesses and marketers to hone in on the ideal user persona for their campaign goals. From demographic targeting, interest targeting, behavioral and more, there are an infinite number of possibilities for showing your message in front of the ideal audience. With all of those possibilities … Continued
So, you’ve finally seen the PPC light, done your research, talked to a few PPC agencies (hopefully us, too!), and your PPC firm is ready to push your campaigns live. But now, you likely have more questions than before you started the process! You’re probably wondering: What’s next? What can I expect to see? How … Continued
Writing SEO-friendly blog posts for a business website can be confusing. While you may already know that keyword research is an important part of acquiring new leads and customers online, you may not know how to use the right keywords effectively. Publishing blog posts is just one small part of the big SEO blogging puzzle. … Continued
