Two Wheels Marketing Welcomes Digital Marketing Industry Veteran Ryan Whiteside as Director of Digital to Support Company Growth

January 20, 2020 – Columbus Ohio-based Digital Marketing agency Two Wheels Marketing welcomes Ryan Whiteside as Director of Digital Marketing to the company. Whiteside joins the company with over 13 years of experience helping businesses grow through digital marketing including several years at one of Ohio’s top digital marketing agencies, Fathom, as well as serving … Continued

SEO & PPC Monthly Roundup – October 2019: Google’s BERT Update, Lead Gen Ads, Facebook Search Ads

Google Rolls Out “BERT” Search Algo Update Google has made the biggest change to its search algorithm since the company introduced the “rankbrain” update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly?

SEO & PPC Monthly Roundup – Sep 2019: Google Algo Update, PPC Avg. Position & New No-Follow Attribute Change

Google Ads – Say Goodbye to the “Average Position” Metric Google announced in August that they were going to get rid of the average position metric, which provides advertisers an idea of their average position on the “paid” search results on Google relative to other advertisers. If you had an average position of 1.8, you … Continued

SEO & PPC Monthly Roundup – August 2019: New PPC Bidding Tool, Domain Leasing, Bidding on Your Brand

This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand. Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have … Continued

SEO & PPC Monthly Roundup – July 2019: Low Volume Keywords, Changing URLs, and Mobile Page Speed

This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below! Incorporating Low Volume Keywords Into Your SEO Strategy Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low … Continued

SEO & PPC Monthly Roundup – June 2019: State of Paid Social, Google’s Diversity Update, Fake Google Maps Listings

Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below! New Research on the State of Paid Social Advertising The State of Paid Social report for 2019 shows that 97% of marketers … Continued

PPC Advertising for Lead Generation vs. Other Advertising Channels

Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued

Writing SEO Blog Content: 2 Keys for Writing Blog Posts that Work

Writing great SEO blog content is often an important strategy for businesses online. Not only is a well-curated blog a good way to build and add expertise to your brand, it is one of the most effective ways to drive targeted traffic to your site. But one of the questions we hear frequently from businesses … Continued

Protected: Columbus SEO? Which are actually Columbus SEO Companies?

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SEO & PPC Monthly Roundup – March 2019: LinkedIn Ads Interest Targeting, New Google Ads Keyword Planner Features & a Google Algorithm Update

Happy Spring! This month, we’re sharing important updates regarding LinkedIn Ads targeting, new Google Ads Keyword Planner features, and Google’s March 2019 algorithm update. Read these great SEO and PPC news articles below!

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