PPC Advertising for Lead Generation vs. Other Advertising Channels

Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued

Writing SEO Blog Content: 2 Keys for Writing Blog Posts that Work

Writing great SEO blog content is often an important strategy for businesses online. Not only is a well-curated blog a good way to build and add expertise to your brand, it is one of the most effective ways to drive targeted traffic to your site. But one of the questions we hear frequently from businesses … Continued

Two Wheels Teaches Wittenberg Students the Basics of Search Engine Marketing

On Tuesday, Feb. 5, we had the pleasure of teaching Wittenberg University Business Department students all about the basics of search engine marketing. The presentation included an overview of technical SEO, on-page SEO, link building, PPC, and Google Analytics. We had a great time with this inspiring, engaged group of undergrads! Are you interested in … Continued

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