As the Coronavirus affects all of us, you may be wondering how will this impact your digital marketing strategy? No one has an exact playbook for what to do, and we’re all figuring it out as we go. That said, as always with digital marketing, data can steer a lot of your decision making. But … Continued
Have you had a major trade shows or industry event cancelled due to Coronavirus concerns? Has there been a gaping whole of new sales opportunities that would have taken place had you and your company been there? Fear not, all is not lost! You can still get in front of those prospective customers. Below are … Continued
January 20, 2020 – Columbus Ohio-based Digital Marketing agency Two Wheels Marketing welcomes Ryan Whiteside as Director of Digital Marketing to the company. Whiteside joins the company with over 13 years of experience helping businesses grow through digital marketing including several years at one of Ohio’s top digital marketing agencies, Fathom, as well as serving … Continued
Google Rolls Out “BERT” Search Algo Update Google has made the biggest change to its search algorithm since the company introduced the “rankbrain” update about 5 years ago. This latest update (named BERT), stands for Bidirectional Encoder Representations from Transformers. What does that mean exactly?
Google Ads – Say Goodbye to the “Average Position” Metric Google announced in August that they were going to get rid of the average position metric, which provides advertisers an idea of their average position on the “paid” search results on Google relative to other advertisers. If you had an average position of 1.8, you … Continued
This month we have updates on a new PPC bidding tool, how Google is cracking down on domain leasing and when it makes sense to bid on your brand. Google Rolls Out New “Maximize Conversion Value” for PPC Campaigns Retailers familiar with ROAS bidding (Return on Ad Spend) bidding for Google Ads campaigns, now have … Continued
This month, we’re sharing important updates about low volume keywords, changing URLs, and mobile page speed. Check out these important SEO and PPC updates below! Incorporating Low Volume Keywords Into Your SEO Strategy Low volume keywords (those below 250 searches per month) often get overshadowed by keywords with a high volume of searches and low … Continued
Happy Summer! This month, we’re sharing important updates about the state of paid social advertising, Google’s diversity update and fake Google maps listings. Check out these great SEO and PPC news articles below! New Research on the State of Paid Social Advertising The State of Paid Social report for 2019 shows that 97% of marketers … Continued
Lead generation is a key business goal for many companies, especially in the professional services industry or home services industry. Referrals, word-of-mouth, emails, web forms and even traditional marketing tactics like direct mail or radio ads are all tried-and-true ways to generate leads. But, for us and many of our clients, there’s nothing quite so … Continued
Writing great SEO blog content is often an important strategy for businesses online. Not only is a well-curated blog a good way to build and add expertise to your brand, it is one of the most effective ways to drive targeted traffic to your site. But one of the questions we hear frequently from businesses … Continued
